Campaign Planning. To conduct an annual campaign for operating funds and to set goals for this annual campaign with consideration for the financial needs of the member agencies and the needs of the community.
Campaign Planning. Focused on engagement, a tactical campaign plan is developed. During this phase a plan is developed to engage and inspire key stakeholders and potential donors with the intent of securing the charitable gifts and other investments necessary to fund Client’s identified priorities. This plan will align the strategic, operational and campaign efforts of the organization to ensure discipline and unity in action.
Campaign Planning. CREATIVE Recommendation for a marketing plan to promote the new MSL brand internally and externally, including the creative development and execution of campaign assets. Internal Launch Planning HY team will recommend and present a plan to secure internal stakeholder adoption of the new brand and internal brand rollout. The plan will consist of strategies and tactics for engaging and educating staff and brand ambassadors. Deliverables: • Internal communications plan for building support and enthusiasm for the new brand among MSL staff and stakeholders Media Planning (External Launch Planning) HY Media team will develop and recommend media objectives, strategies and tactics to support an external launch of the brand, including, if necessary, a campaign to secure legislative approval. Deliverables: • External communications plan recommendation and presentation for MSL stakeholder and decision maker approval Brand Activation (Owned & Earned) As part of the Internal and External Launch Plan, the HY Content and Public Relations teams will recommend owned and earned strategies and tactics to support internal adoption and external awareness of the new brand. Deliverables: • Internal and External launch plan inclusive of owned and earned tactics NOTE: While broken out above, these three deliverables will be presented simultaneously in the form of a single comprehensive Internal and External Communications Plan. In-person meeting and discussion preferred. Creative Development Based on the approved Internal and External Communications Plans, HY Creative team will present conceptual designs for each tactic to MSL stakeholders and decision makers for Deliverables: • Concepts and initial layouts for internal and external communications materials feedback and approval. Includes one round of revision prior to execution. Creative Execution/Production Based on the approved conceptual designs, HY Creative and Production teams will execute internal launch and media-ready assets. Print pre-production and digital production will be conducted in-house. Deliverables: • Fully produced (programmed, printed, edited) assets • Includes two rounds of revision
Campaign Planning. Campaign planning is typically 3 months in duration. It takes the results of the study and develops the full campaign plan. It is often possible to secure high-level volunteers to work in this timeframe rather than to ask them to volunteer for a full campaign. They typically stay involved in a variety of ways. Deliverables for Phase II include: Campaign planning and organization, including preparation of a Campaign Action Plan and Timeline; this will serve as a way to organize and monitor all campaign activity and benchmark success; Preparation of campaign materials based on the initial case statement used in the study, including naming opportunities and other forms of recognition, to be used when approaching visionary donors. It is anticipated that the Xxxxxxx Group will prepare all language in final form and that the library will be responsible for final graphics, photographs and printing; Development of a short video that can be used on major gift calls and that can be converted for social media and community presentations later in the campaign, if needed; Development of a public relations plan that emphasizes how the renovated library will impact Whitewater and further the Library’s overall mission. It will also detail how the campaign could be used to set the stage for future fund raising, if needed. Publicity will follow the campaign’s stages - the quiet phase of the campaign, the announcement of major gifts at appropriate points, and social media during the public phase; Identification and solicitation of 3 – 5 donors to make significant visionary gifts to set the tone for the campaign; visionary gifts are defined as those that are both large and given at the beginning of the campaign; ideally one could be used to challenge a specific campaign segment.) Development of a Campaign Planning Committee, which serves as an ad-hoc, short-term advisory group during the development of the campaign plan. This will include the Library Director, members of the Board of Trustees, potentially members of the City of Whitewater administration, and other volunteers; Determination of the appropriateness of forming an Honorary Committee for the campaign of influential people from the Whitewater area. These individuals will provide credibility, expertise and access to potential donors; Implementation of the 100 Extraordinary Women segment, if this tested well in the study. This raises initial funding of $100,000 and develops unique publicity; Confirmation of all intern...
Campaign Planning. 1. The Institution's expenditure is capped to a maximum of the 'total budget1 as specified in the Work Order. Studyportals will run the campaign until the full value of the Institution's allocated budget has been delivered.
Campaign Planning. To play a key role in the Beijing 2022 campaign planning team and ensure the development and implementation of the Beijing 2022 Games Campaign Plan. In doing so, work with the Games Campaign and Sports Manager to develop the principles of the New Zealand Paralympic Team allowing policy, procedures and practices to be shaped and implemented.
