Common use of Marketing and Communication Clause in Contracts

Marketing and Communication. The Supplier shall pro-actively work with the Authority to establish and manage a Marketing and Communications Plan. This plan will detail all marketing activities including, but not limited to, producing case studies, running or attending events, direct mail campaigns, and Social Media campaigns. The Supplier shall ensure that any documents produced as a result of the Framework award (e.g. catalogues) can be provided in a variety of formats upon request by the Authority and Contracting Authorities, to ensure they are accessible to all. This requirement shall include, but not limited to, large print or a bi-lingual format. The Supplier shall ensure that the emphasis of any marketing effort relating to the DPS Agreement must focus on savings and benefits to be achieved through the DPS Agreement via, cost savings and/or operational efficiencies, for example, rather than benefits of the Supplier’s own goods and services as an end in themselves. The Supplier shall produce case studies of Contracting Authorities who have contracted through the DPS Agreement to highlight the savings and benefits achieved. The Supplier shall gain approval from Contracting Authorities prior to any release or publication. The Supplier shall highlight Social Value, sustainability and environmental advantages and issues as part of any marketing material and specifically wherever it promotes awareness of and improvement in any of these areas. The Supplier shall ensure that all marketing materials and communications which make reference to the DPS Agreement, including case studies, are approved by the Authority prior to any release or publication. ANNEX A – Glossary Term Definition Competition Also known as a mini-competition or a mini-tender, this is a competed procurement exercise between the awarded Suppliers on a DPS. An individual Contracting Authorities requirements are sent to the registered suppliers who are then invited to submit a specific tender to fulfil these requirements. This helps to ensure that Contracting Authorities are able to thoroughly test the market to ensure the best quality of products or services are received at the most competitive rate. Contract Notice means the Contract Notice published within the OJEU Contracting Authorities Means the bodies listed in the OJEU Notice; Customer means the Authority and/or any other Contracting Bodies (within the meaning of the Regulations) described in the OJEU Contract Notice; Digital Service Standard a set of criteria to help government create and run good digital services. The standard is detailed here xxxxx://xxx.xxx.xx/service-manual/service-standard Disruptive Innovation creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances. Dynamic Purchasing System (DPS) A DPS is a public sector sourcing tool for common goods and services under regulation 34 (Dynamic Purchasing Systems) of the PCR 2015. Escrow An escrow agreement defines the arrangement by which one party (sometimes called the depositor) deposits an asset with a third person (called an escrow agent), who, in turn, makes a delivery to another party (the beneficiary) if and when the specified conditions of the contract are me Innovation means a new technology / way of working as described with Schedule 2 of the DPS contract Radical Innovation is when a new product, service, process or strategy is introduced to a market, but is designed to make a significant impact by completely replacing existing technologies and methods. Social Value means wider social, economic and environmental benefits that can be secured through the delivery of contract and defined with The Public Services (Social Value) Act which came into force on 31 January 2013.