Barco Background Clause Samples

Barco Background. The first wave of digitization in the cinema industry was a full digitization of the complete ecosystem: Digital Cinema Package (replacing the chemical film), server (content player), projector, distribution strategy (hard disks replacing reels) and strong security to protect the cinema assets in the digital world (KDM). The digitization of the market raised significantly the quality of the presentation and at the same time allowed for a lighter/eco-friendly (and money saving) distribution scheme. With this overall enhanced quality of presentation, the premium experience in cinema took mainly the direction of giant screens, to offer an immersive experience. Later immersive sound complemented this experience before arriving in mainstream screens. The cinema market is undergoing its second wave due to the needed replacement of the old first generation equipment. Since the transition from analog to digital, as an industry effort, already happened, there are no programs offering subsidies anymore. Therefore this second wave is focused on a cost-effective reengineering of digital cinema equipment with target to help exhibitors sustaining their business in a highly competitive market: out of home entertainment. The competition with home entertainment, mainly television, has strengthened dramatically since the first digitization time of cinema, and TV manufacturers are now offering image and sound quality that sometimes exceed the quality of cinema presentation. Besides, the streaming revolution in the TV and internet world, offers tailored content in very high quality with an easy and personalized access (Netflix, Amazon, OCS..). HDR arrived in television as a consequence of that quest for better experience based on image quality. Very strong standardization competition initially did slow down its penetration but compromised down to acceptable level for TV manufacturers (DolbyVision, HDR10), allowing most of the available HDR content to be viewable on any HDR capable TV (OLED, QLED TVs).
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