Common use of CALL BRANDING Clause in Contracts

CALL BRANDING. 4.1 Call Branding is the process by which an operator, either live or recorded, will identify the DA provider as being MCIm, audibly and distinctly to the MCIm end user at the beginning of each DA call. In all cases, SBC ILLINOIS will brand the DA call as directed by MCIm. MCIm will provide written specifications of its name or announcement to be used by SBC ILLINOIS to create the recorded branding announcement for its DA calls as outlined in the Operator Services/Directory Services Questionnaire. 4.2 Where not technically feasible or where MCIm does not request branding, SBC will have the recorded announcement for such calls play silence instead of a recorded brand. Where technically feasible and/or available, SBC ILLINOIS will brand DA based upon the criteria outlined. 4.2.1 Where SBC ILLINOIS is only providing DA on behalf of MCIm, the calls will be branded. When the same trunk group is used to provide OS and DA services to MCIm, calls will be branded at MCIm’s request with the same brand. There may be separate brands where separate trunk groups are utilized.

CALL BRANDING. 4.1 Call Branding is the process by which an operator, either live or recorded, will identify the DA provider as being MCIm, audibly and distinctly to the MCIm end user at the beginning of each DA call. In all cases, SBC AT&T ILLINOIS will brand the DA call as directed by MCImXXXx. MCIm will provide written specifications of its name or announcement to be used by SBC AT&T ILLINOIS to create the recorded branding announcement for its DA calls as outlined in the Operator Services/Directory Services Questionnaire. 4.2 Where not technically feasible or where MCIm does not request branding, SBC AT&T will have the recorded announcement for such calls play silence instead of a recorded brand. Where technically feasible and/or available, SBC AT&T ILLINOIS will brand DA based upon the criteria outlined. 4.2.1 Where SBC AT&T ILLINOIS is only providing DA on behalf of MCIm, the calls will be branded. When the same trunk group is used to provide OS and DA services to MCIm, calls will be branded at MCIm’s request with the same brand. There may be separate brands where separate trunk groups are utilized.

CALL BRANDING. ‌ 4.1 Call Branding is the process by which an operator, either live or recorded, will identify the DA provider as being MCIm, audibly and distinctly to the MCIm end user at the beginning of each DA call. In all cases, SBC ILLINOIS AT&T MISSOURI will brand the DA call as directed by MCImXXXx. MCIm will provide written specifications of its name or announcement to be used by SBC ILLINOIS AT&T MISSOURI to create the recorded branding announcement for its DA calls as outlined in the Operator Services/Directory Services Questionnaire. 4.2 Where not technically feasible or where MCIm does not request branding, SBC AT&T will have the recorded announcement for such calls play silence instead of a recorded brand. Where technically feasible and/or available, SBC ILLINOIS AT&T MISSOURI will brand DA based upon the criteria outlined. 4.2.1 Where SBC ILLINOIS AT&T MISSOURI is only providing DA on behalf of MCIm, the calls will be branded. When the same trunk group is used to provide OS and DA services to MCIm, calls will be branded at MCIm’s request with the same brand. There may be separate brands where separate trunk groups are utilized.

CALL BRANDING. 4.1 Call Branding is the process by which an operator, either live or recorded, will identify the DA provider as being MCIm, audibly and distinctly to the MCIm end user at the beginning of each DA call. In all cases, SBC AT&T ILLINOIS will brand the DA call as directed by MCIm. MCIm will provide written specifications of its name or announcement to be used by SBC AT&T ILLINOIS to create the recorded branding announcement for its DA calls as outlined in the Operator Services/Directory Services Questionnaire. 4.2 Where not technically feasible or where MCIm does not request branding, SBC AT&T will have the recorded announcement for such calls play silence instead of a recorded brand. Where technically feasible and/or available, SBC AT&T ILLINOIS will brand DA based upon the criteria outlined. 4.2.1 Where SBC AT&T ILLINOIS is only providing DA on behalf of MCIm, the calls will be branded. When the same trunk group is used to provide OS and DA services to MCIm, calls will be branded at MCIm’s request with the same brand. There may be separate brands where separate trunk groups are utilized.