CONDUCT OF PARTICIPATION. Company shall conduct its Participation in a decorous manner in order not to be objectionable to Alliance, the event center at which the Event is taking place (the “Event Center”), other exhibitors, or the public. Company shall construct its exhibit in conformity with law, the Event Center’s rules, and any additional and specific rules, as set forth in this Contract and in Exhibit A. Alliance reserves the right to determine the suitability and appropriateness of all exhibits and the attire and conduct of all exhibit personnel and to regulate the same at its sole discretion. Alliance further reserves the right to restrict or prohibit exhibits which, because of noise, method of operation, content, safety, or any other reason, are objectionable to Alliance or otherwise detract from or are out of keeping with the character of the Event. Alliance may prohibit installation or request removal or discontinuance of any exhibit or promotion that, if continued, departs substantially from the design and description given advance approval. Alliance reserves the right to close, remove or require changes in Company’s exhibit and to remove any of Company's personnel, agents, representatives, independent contractors, invitees or guests if the exhibit or individuals are deemed by Alliance, in its sole discretion, to be detrimental to Alliance, the Event, other exhibitors, or the public. Company shall adequately staff its exhibit during all Event hours. Company agrees to cooperate with Alliance and other exhibitors, especially during periods of ingress and egress, in order to make mutual use of the facilities harmonious and agreeable. If applicable, Company must provide the necessary safety items to protect attendees, other exhibitors, and all others from equipment that is operable or from any other material, processes, or operations that might cause bodily harm. Company will not use any copyrighted music, dramatic materials, or any other property owned by a third party without first obtaining licenses for the use of the same. Company will not discriminate against any person in connection with admission to its booth, services rendered, or privileges offered, on the basis of race, creed, ancestry, sexual orientation, disability, color, sex, marital status, age, religion or national origin. If Company or its representatives fail to observe the terms and conditions of this Contract or, in the reasonable opinion of Alliance, conduct themselves unethically or detrimentally to All...
