Common use of Marketing Fund Clause in Contracts

Marketing Fund. (a) During the term hereof, Landlord shall maintain a marketing fund ("Marketing Fund") which shall be used by Landlord to pay all costs and expenses associated with the formulation and carrying out of an ongoing program for the promotion of the Shopping Center, which program may include, without limitation, special events, shows, displays, signs, marquees, decor, seasonal events, advertising for the Shopping Center, promotional literature to be distributed within and outside the Shopping Center and other activities within the Shopping Center designed to attract customers.

Marketing Fund. (a) During the term Term hereof, Landlord shall maintain a marketing fund ("Marketing Fund") Fund which shall be used by Landlord to pay all costs and expenses associated with the formulation and carrying out of an ongoing program for the promotion of the Shopping Center, which program may include, without limitation, special events, shows, displays, signs, marquees, decor, seasonal events, advertising for the Shopping Center, promotional literature to be distributed within and outside the Shopping Center area and other activities within the Shopping Center designed to attract customers.

Marketing Fund. (a) During the term hereof, Landlord shall maintain a marketing fund ("Marketing Fund") which shall be used by Landlord to pay all costs and expenses associated with the formulation and carrying out of an ongoing program for the promotion of the Shopping Center, which program Center in such a manner as Landlord deems advisable. Programs may include, without limitation, special events, shows, displays, signs, marquees, decor, seasonal events, advertising for the Shopping Center, promotional literature to be distributed within and outside the Shopping Center and other activities within the Shopping Center designed to attract customerscustomers and additional tenants.