Marketing Strategies. Management intends to use a qualified advertising and marketing firm to help Titan Roof Tiles, Inc. reach its intended audience of roofing contractors and construction based businesses. This campaign will include the use of traditional print and media advertising as well as the Internet. Direct advertising campaigns will be of significant importance to the Company as we are offering our programs to a broad spectrum of demographics. Additionally, conventions, construction trade shows, online advertising activities, sales development and viral marketing campaigns will follow carefully orchestrated strategies by marketing personnel in conjunction with marketing experts. Timely coverage of Titan Roof Tiles innovations will be further directed through ongoing press relations, news releases and feature stories targeted at key construction communities and other media outlets. Publicity activities will be designed to generate ongoing coverage about the Company in targeted media by providing writers and editors with newsworthy releases, features, stories, briefs, and visual material for their columns and stories. Additionally, the business will maintain a broad network of sales agents to contact and develop purchase relationships with major construction companies and roofing contractors. The Company intends to develop an independent sales network that will operate on a commission basis. At this time, Management is developing a commission schedule that will provide agents with 5% (for large orders) to 15% (for small orders) commission for each sales order. Prior to launching operations, Management expects to have three to four sales agents that will operate within the Company’s initial Southern United States and other US based markets. One of the keys to making the business a success is to provide as much of the Titan Roof Tiles product line through as many distribution channels as possible. One of the primary selling points that the Company will use is its price points. On a regular basis, the Senior Management Team and Sales Agents will attend industry conventions with a focus on the construction and roofing contracting industry. In regards to conventions, the business will regularly rent booths at exhibitions targeted at these businesses. Sales packages and literature regarding the Company’s website, the Titan Roof Tile products, and the costs associated with products will be featured.
Marketing Strategies. Xx. Xxx intends on using a number of marketing strategies that will allow the Drone Shop to easily target men (and women to a lesser extent) within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Drone Shop, Inc. will also use an internet based strategy. This is very important as many people seeking local retailers, such as drone shops, now the Internet to conduct their preliminary searches. Xx. Xxx will register the Drone Shop with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will feature e-commerce ordering functionality. The business will aggressively use search engine optimization and pay-per-click marketing in order to boost visibility of the website during the early years of operation. Drone Shop, Inc. will also market its products directly to professional photographers and real estate brokerage that have aerial photography needs. As many drones now have video technology installed, the demand among these companies for drone technology has increased significantly. This trend is expected to continue in perpetuity. As such, the business will send a substantial amount of literature to these companies in order to boost the visibility of the business among business owners and photography professionals.
Marketing Strategies. Mr. Xxx Xxxxxx intends to use a high impact marketing campaign that will generate a substantial amount of traffic to xxxx://xxx.X0Xx.xxx/. These strategies include the use of search engine optimization and pay per click marketing. Additionally, conventions, technology and advertising trade shows, online advertising activities, sales development and viral marketing campaigns will follow carefully orchestrated strategies by marketing personnel in conjunction with marketing experts. Timely coverage of C2Me Website will be further directed through ongoing press relations, news releases and feature stories targeted at key Internet content communities and other media outlets. The Company’s web development firm will place large amounts of linking text on the Company’s website. For instance, when a person Xxxx Xxx does a Google search for social networking websites, the Company will appear on the first page of the search. This strategy is technically complicated, and the Company will use a search engine optimization firm to develop the Company’s visibility on a non-paid basis. Management expects that a SEO firm will place large amounts of linking data and text specific keywords into the business’s website, which will allow the Company to appear more frequently among search engines. A majority of web portal and search engine companies use very complicated algorithms to determine a website’s relevance in relation to a specific keyword. SEO firms place text and tags on the website to increase the rank of a specific website. Additionally, C2Me Website will use several pay methods for increasing the Company’s visibility. This strategy is expensive, but the results can be phenomenal if this marketing strategy is properly executed. These advertisements appear along the border and side of a website, and each time a person clicks on the website, a small fee ranging from fifty cents to one dollar is charged to the Company’s account. This strategy will be used until the Company gains momentum. In this section, you should expand on how you intend to implement your marketing. List publications, local newspapers, radio, and other outlets that you will use to promote your business. Discuss how much money you intend to spending on marketing.
Marketing Strategies. 3.1.1. Product Profile 3.1.2. Product Assessment 3.1.3. Positioning 3.1.4. Branding 3.2. Third Party Access 3.3. Distribution Strategies 3.4. Training Strategies
Marketing Strategies. Retail marketing will be the most difficult portion of the marketing strategy. This is because one of the essential elements to reaching a retail audience is that Real Man Design (through its TOOB-TOSS brand name) must build a brand affinity with the customer. Management fully expects to enlist the help of a marketing firm to reach the Company's targeted consumer base (as discussed in the fifth section of the business plan). Specialized toy sales is an extremely competitive market, and as such, the Management of Real Man Design, Inc. will need to develop a marketing program that creates a branded image edge over its competition. The Company intends to have retailers such as Walmart, Target, SuperValu, Dick's, and related stores carry the Company's product lines. At the onset of operations, Xx. Xxxxxxx and Xx. Xxxxxx will work closely with buyers at these firms in order to generate highly predictable purchase order agreements. A presence on the Internet is also extremely important for Real Man Design, and the business (upon receiving its capital infusion) will expand its integrated social media and ecommerce platform (xxx.XxxxXxxx.xxx) for the product line outlined in the third section of the business plan. The business will maintain a large social media presence on FaceBook, Twitter, and Instagram. The business will work closely with a social media consultant in order to ensure maximum visibility of its social media postings. In regards to the Company’s website, the business will hire a search engine optimization firm that will appropriately place linking texts on major web portals in order to increase the visibility of the Company’s online ordering platform. The website will allow clients to see the full inventory of the Company, and they can order the merchandise they need in an effective manner. This will allow the Company to focus less allocation towards maintaining a full service call center. Beyond the Company's proprietary website, the business will maintain sales channels on third party websites including Xxxxxx.xxx, Xxxxxxx.xxx, xXxx.xxx, and related online sales platforms. Management will also hire a marketing firm to ensure that the business maintains maximum publicity for its TOOB-TOSS product line. This marketing firm will work closely with Management to ensure proper placement of print and media advertisements while concurrently managing the marketing messages contained within advertisements. Management will also send product samples to toy a...
Marketing Strategies. The Company's marketing strategy is to expand on its expertise in the development of products and building of brands utilizing multiple channels of distribution for the products and brands including; home shopping channels, infomercials, print advertising, direct mail, catalogs, retail stores, as well as, other forms of direct marketing. In implementing this strategy, the Company plans to continue its focus on marketing brands by developing a product, contracting for the manufacture of the product, and selling the product to the appropriate level of distribution. Generally, new programs are tested utilizing in-house telemarketing and once the program is deemed successful it is moved to an telemarketing house and fulfillment center. All customer data bases are compiled and managed at the Company for the purpose of back end marketing. The Company will continue to focus on sales of the core product lines in direct response marketing via; Home Shopping Channels (ie; "QVC "HSN"), print media advertising, infomercials and direct mail campaigns as well as the newly developed retail stores and retail catalog distribution channel. In addition, the Company plans to expand its marketing and distribution channels of the core product lines by testing the international sales potential. The Company will consider strategic acquisition of other companies that may provide new product lines or additional means of product distribution. THE DIRECT MARKETING INDUSTRY Direct marketing has four major areas: Television Marketing, Print Media Advertising, Catalogs and Direct Mail. Television Marketing --------------------- Although still in its infancy, a November 1994 report by Profiles indicates Americans bought $3.85 billion worth of merchandise pitched on television in 1993 and estimates annual sales to reach $20 billion by 1999. Of the $3.85 billion, $2.2 billion that was done by the home shopping channels, $900 million by infomercials and $750 million by direct response, 800-number spot commercials. According to a Response TV news release dated July 7, 1995, Consumer confidence in product purchased from television has risen over the last three years with 74% of the surveyed buyers indicating they would purchase again from television - a 6% increase from 1993. Home Shopping The Company's expertise in marketing to home shopping channels has been to identify its key product segments, (i.e. collectibles, environmental systems, jewelry, exercise equipment) and build brand recognit...
Marketing Strategies. As operations begin, the Company will develop ongoing purchase order relationships (based on market prices) with national and international gold dealers and wholesalers that will acquire the Company’s inventory of gold doray. In order to complete this aspect of Gold Mine marketing operations, the Company will directly contact well known gold wholesalers. As these buyers are constantly searching for new gold sources, developing these relationships will not be an issue. Additionally, the Company will make its presence known among gold prospectors, mine development and exploration companies and property management firms that specialize in the sale and placement of leases for land that is known to carry precious metal deposits. Much like with the gold wholesalers/dealers, the Company will directly contact these companies in order to develop working relationships.
Marketing Strategies. [***] shall have responsibility for the development and implementation of marketing strategies for all Licensed Products in the Co-Promotion Territory.
Marketing Strategies. In exercising the Distribution Rights, the ANRC will -------------------- develop reasonable and appropriate marketing strategies for the Product in the Territory and will promote actively the features and benefits of the Product in the Territory. To this end, the ANRC ["****" indicates material omitted and filed separately with the Securities and Exchange Commission Pursuant to a request for confidential treatment.] will produce labeling, package inserts, patient instructions, promotional materials, plans for distribution and other related materials as reviewed by the Parties (collectively the "Marketing Materials"). The ANRC shall submit Marketing Materials to VITEX for its review before such Marketing Materials are used by the ANRC. The ANRC agrees to budget and spend at least ********************************** in cumulative expenses during calendar years 1998 and 1999 which include expenses for all direct marketing, direct selling, promotional, educational, advertising and similar activities previously reviewed by VITEX (collectively "Marketing Expenses"). These Marketing Expenses are designed to exclusively benefit the Product or Subsequent Generation Product(s) produced by or for VITEX based on VITEX's Proprietary Rights and the budget for Marketing Expenses will be determined and mutually agreed upon by the Parties in advance. Schedule 3.3 represents the ANRC's initial Marketing Expenses Proposal. Some allocation for direct sales force selling time expense, not to exceed********************************* over the calendar years 1998 and 1999, will be part of the ANRC budget for Marketing Expenses.
Marketing Strategies. Xx. Xxx intends on using a number of marketing strategies that will allow the Computer Repair Service to easily target individuals and small businesses within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Computer Repair Service will also use an internet based strategy. This is very important as many people seeking local services, such as computer repair shops, now the Internet to conduct their preliminary searches. Xx. Xxx will register the Computer Repair Service with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will showcase the services provided by the business, its hours of operation, and preliminary and flat rate pricing programs. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the computer repair and specialized computer services that the Company is selling.
