Privacy Policies, Terms of Service and Compliance. The Magazine Sites will be governed by privacy policies and terms of service consistent with past practices under the Previous Agreement, and which must allow for IV to share user data and personally identifiable information collected on the Magazine Sites about users of the Magazine Sites with Hearst provided that a user has opted in to share their information with Hearst. IV agrees that at each place on the Magazine Sites where registration is required, including without limitation, newsletter subscription offers, it will offer the user the opportunity to opt-in to sharing its personally identifiable information with Hearst and with third-parties who may have offers that Hearst believes would be of interest to the user. In addition, IV will incorporate opt-in language provided by Hearst designed to assure that all user-generated Content and personally identifiable information collected through reader surveys, polls, feed-back areas and the like may be used for editorial purposes (exclusive of personally identifiable information provided through enrollment in the message board and online community service unless users have opted-in to have their information shared with Hearst in the registration process), but inclusive of personally identifiable information which may be posted by users to the message boards and online community on the Magazine Sites). In addition, if Hearst elects to conduct e-commerce or restricts portions of the Magazines to users who pay for access, IV will incorporate into the Hearst service related registration process opt-in language provided by Hearst designed to ensure that personally identifiable information about purchasers of such services is available to Hearst. The parties intend for the Websites and the email marketing practices related thereto at all times be in compliance with all applicable laws, regulations, and industry guidelines, whether now existing or subsequently enacted (collectively “Applicable Laws”), including without limitation, the Children’s Online Privacy Protection Act (“COPPA”), American Society of Magazine Editors’ Guidelines on Best Practices for Digital Media, CARU guidelines on advertising to children, and all applicable federal or state anti-spamming statutes. Unless otherwise agreed upon by the parties, the parties shall consult on how to best comply with such Applicable Laws, and IV will institute, subject to commercial reasonableness, such measures, such as cookies, blocking mechanisms based on ag...
