TRANSFER OF CUSTOMER. 10.1. If the transfer of a Customer is not successful, the transferring Retailer shall notify the Customer in writing within 2 business days from the date it receives notification from the applicable Market Support Services Licensee that the transfer is not successful. Such notification by the Retailer shall include an indication of the next possible Supply Effective Date.
10.2. If the transfer of a Customer is successful, the transferring Retailer shall within 2 business days from the Supply Effective Date notify the Customer in writing that the transfer is successful.
10.3. Any notification by the transferring Retailer under Section 10.1 or Section 10.2 may be made verbally (including recorded call) or in writing (including electronic mail or short messaging service).