WAYFINDING AND SIGNAGE STRATEGY Sample Clauses

WAYFINDING AND SIGNAGE STRATEGY. The Ricondo Team shall collaborate with the HCAA to develop a wayfinding philosophy or general customer travel facilitation objectives to guide development of individual elements of the terminal area wayfinding and signage system. In general, the strategy will develop philosophies for naming conventions, use of symbols, color, typefaces or dynamic elements, message hierarchy and layout, sign type hierarchy, reference image development, sign placement or locations, flexibility needs and sign structure, size, and shape; all of which will help begin the development of a platform or system for adapting sign vocabulary terminal area condition variables. The wayfinding strategy will at a minimum address the following: ▪ paths of travel to define a wayfinding organization, and codify the philosophy for the location of signs ▪ list of approved sign messages (destinations, adjacencies, etc.) including code and required regulatory and information signs ▪ criteria for which messages are included on a sign and in what hierarchy ▪ sign hierarchy recognizing that wayfinding information should take priority over other types of visual information such as advertising and retail, marketing, artwork, and other physical landmarks so that they do not adversely affect the passenger wayfinding experience ▪ function(s) of sign: directional, identification, retail, regulation, etc. ▪ type of sign: post-and-panel, pylons, monuments, blade signs, stanchions, kiosks, other. ▪ sign mounting: existing architectural, need for new structure, building, landscape, etc. ▪ use of dynamic and static systems ▪ multi-lingual applications Lastly, recognizing that wayfinding information should take priority over other types of visual information such as advertising and retail, marketing, artwork, and other physical landmarks so that they do not adversely affect the passenger wayfinding experience, a recommended philosophy for creating specific information zones should be identified in close coordination with HCAA executive management.
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