GREGG APPLIANCES, INC.

Exhibit 23.5

XXXXX APPLIANCES, INC.

August 18, 2005

Strategic Marketing & Research Inc.

Attn: Xxxxx Xxxxxxxx, Executive Vice President

00000 Xxxxx Xxxxxxxx Xxxxxx

Xxx. 000

Xxxxxxxxxxxx, XX 00000

BY FAX: 000-000-0000

Re: Consent to being named in registration statement

Ladies and Gentlemen:

This letter agreement (“Consent Letter”) is being delivered to you in connection with Amendment No. 1 to the Registration Statement on Form S-4 (the “Registration Statement”), to be filed by Xxxxx Appliances, Inc. (the “Company”) with the Securities and Exchange Commission, which relates to the Company’s exchange offer for its 9% senior notes. The Company requests your consent to be named in the Registration Statement and each amendment or supplement thereto as the source for the factual information and projections included on Exhibit A hereto.

Please acknowledge your consent to the foregoing by signing this Consent Letter in the space provided below and faxing it to the attention of the undersigned at the Company (fax number:                                     ).

Very truly yours,
XXXXX APPLIANCES, INC.
By:		/s/ Xxxxxxx X. Xxxxx
		Name:  Xxxxxxx X. Xxxxx
		Title:    Secretary

ACKNOWLEDGED AND CONSENTED:

STRATEGIC MARKETING RESEARCH INC.

By:		/s/ Xxxxx X. Xxxxxxxx
		Name:  Xxxxx X. Xxxxxxxx
		Title:    Partner Executive VP