EXHIBIT 10.11
USBA Holdings, LTD.
Xxx Xxxxxxxxx Xxxxxxx, Xxxxx 000
Xxxxxxx, Xxxxxxx 00000
(000) 000-0000
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January 26,1996
Xx. Xxxxx X. Xxxxxxxx
Chairman & CEO
Xxxxx Xxxxxxxx & Co.
#100, 0000 Xxxxxxxx Xxxx
Xxx Xxxxx, XX 00000
Dear Xxx:
I am extremely pleased that we have reached agreement on our joint effort
together. The end result for JMCG should prove to be one which positions you as
a leader in providing investment products and services to a significantly
broader range of financial institutions and other clients than you enjoy today.
In this communication, I will summarize for you our directive in assisting you
strategically, and ultimately tactically, in accomplishing that objective, using
the unique resources of USBA.
Initially we will undertake research by USBA to gather and organize tactical
information on the operation of your business, including past performance,
current resources, problems, opportunities and management directives. With this
comprehensive understanding of your business and your product line, we will
collectively determine, utilizing our financial modeling and screening
capability, the appropriate criteria which we will incorporate into an automated
analysis of the marketplace on a prioritized and highly qualified basis.
Based upon the information collected, analyzed and discussed in the initial
phase, we will work with appropriate JMCG key management and consulting
resources to more appropriately define the current situation facing the company,
develop objectives, prepare action plans, assign responsibilities and establish
benchmarks and deadlines. As we move into this phase of our process, we will
refine further the previous screens done on an industry basis in an effort to
customize more definitive priorities as they relate to the various captive
distribution systems that USBA has to offer, including but not limited to our
own direct clients and the indirect clients through various arrangements that we
both now enjoy and intend to expand. In this process the highest priorities
will be overlaid against a ranked order of client relationships, in order to
better qualify our best opportunities, which should result in a shorter sales
cycle and an increased success ratio as it relates to closure of sales. This
process should be completed in 90 days on our part and would be designed to be
implemented by you over a five-year period.
In addition, I believe it will be important to survey our direct and indirect
clients in an effort to evaluate the JMCG product and service line as it exists
today, and to determine improvements that might need to be strategically
determined going forward which will ensure that the ultimate product provides
the very best solution to the marketplace. The extent to which alterations are
made here will be weighed, giving consideration to the costs and subsequent
benefits in appropriate time frame, in order to make the appropriate risk/reward
decisions. This part of the process should be ongoing, as the company needs to
constantly assess its position in the marketplace, and direct the considerable
resources of JMCG and USBA into a consistent collective assessment of the
opportunity available to be a dominant participant in the chosen niche.
Xx. Xxxxx X. Xxxxxxxx
January 26,1996
Page 2
JMCG will therefore end up with a much more focused plan to address the
significant opportunity that exists in the marketplace today. In addition, by
virtue of its commitment to USBA as a strategic partner in this effort, JMCG
will gain more effective distribution, which is so critical in today's financial
service arena, and on a much more economically efficient basis. This plan will
become the road map for the company to follow, and will enable JMCG to be more
adept at responding to unanticipated developments that influence performance.
Xxx, we are delighted that you have chosen USBA as your resource in this
undertaking. We are in agreement with you that a fee of $1,250,000 is
acceptable and payable upon receipt of this agreement. If this accurately
reflects our agreement, please sign below to indicate your acceptance.
Xxx, I am excited that all of our diligent work together has led us to this
agreement. On behalf of USBA, we look forward to a mutually rewarding
association. Thank you for your confidence in me and in USBA.
Best personal regards.
Sincerely,
/s/ Xxx Xxxxxxx
Xxxxxx X. Xxxxxxx
President
/smt
cc: Si Baitler
ACCEPTED AND AGREED:
XXXXX XXXXXXXX & CO.
BY: /s/ Xxxxx X. Xxxxxxxx
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Xxxxx X. Xxxxxxxx
DATE: 1-29-96
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