Revenue Sharing Contract of the Green Supply Chain Based on Centralized Decision Making and the Game ModelRevenue Sharing Contract • October 19th, 2015
Contract Type FiledOctober 19th, 2015The uncertainty of green product market resulted in that the manufacturer to bear the enormous risks of R & D and manufacturing problems, at the same time, the cooperation of manufacturers and retailers having become an important factor affecting decision and profit of the two. In order to solve this problem, we put forward to use the revenue sharing contract to promote the depth of cooperation between manufacturers and retailers. First of all, we consider the green degree and risk aversion and other factors, constructing the centralized decision-making model and the manufacturer Stackelberg game model, and finding that the the efficiency of the supply chain of latter in will be less than the former. Therefore, we put forward the revenue sharing contract to realize the coordination of the green supply chain, which makes the profit and efficiency of the whole supply chain reach the level of decision-making model. Finally, numerical experiments verified the effectiveness and reliability