Common Contracts
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Minimum Advertised Price (MAP) Policy & AgreementDecember 13th, 2018
In order to maintain the integrity of Dr. Ginger’s brand, we have now set up a Minimum Advertised Price (MAP) Policy for retail resellers of the brand. We have established this policy to protect and support all resellers and enable Dr. Gingers to hold pricing at certain levels so that all retailers can compete across a level playing field. The intention is not to interfere with the businesses of our resellers, but rather to enable all customers to earn a reasonable profit margin and to develop broad consistency in Dr. Ginger’s pricing.
