April 6, 2016 Coca-Cola Bottling Co. Consolidated Mr. Clifford M. Deal, III Senior Vice President and CFO Charlotte, NC 28211 Re: Incidence Pricing Agreement Dear Mr. Deal:Incidence Pricing Agreement • April 8th, 2016 • Coca Cola Bottling Co Consolidated /De/ • Bottled & canned soft drinks & carbonated waters
This letter (this “Agreement”) confirms our incidence pricing program with Coca-Cola Bottling Co. Consolidated (“Bottler”) starting in 2016 (the “Program”) for the Term defined below. The Program described below applies only to concentrate that the Bottler purchases from The Coca-Cola Company through its Coca-Cola North America division (CCNA) for producing the beverages under the “Brands” listed in Attachment A that ultimately will be sold as finished goods to your customers who resell the finished goods directly or indirectly to retailers and consumers who are located in the respective authorized territories for the Brands, as permitted in the respective agreements between The Coca-Cola Company (“Company”) or by and through CCNA and the Bottler for the Brands (“Covered Sales”). The Program described below will not apply to concentrate that the Bottler purchases from CCNA that is used to manufacture finished goods for resale to CCNA or to authorized Coca-Cola bottlers that are not own
