Brand Assets definition

Brand Assets means the trade names, trademarks, service marks, logos, domain names, and other distinctive brand features of each party, respectively, as secured by such party from time to time.
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Brand Assets means Intellectual Property, materials and promotional programs created or offered by TMLC to support and enhance the marketing of its products including without limitation marketing photography, POS materials, product descriptions, products samples, website and social media content, promotional contributions, and other Intellectual Property which are used to support our Master Lock and SentrySafe brands.
Sample 1
Brand Assets means the words “Snug”, “BondCover”, “Match” and other similar brand words, images, slogans or bylines developed by Snug and nominated as Brand Assets in the Snug Brand Guidelines for Referrers or trademarked or registered by the Company. Brand Keywords means words used for search engine indexation or marketing or online promotion.
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Examples of Brand Assets in a sentence

  • As between UL and Licensee, UL is the sole and exclusive owner of all right, title and interest in and to the UL Masterbrand and the Licensed Brand Assets in the Territory and all the goodwill associated therewith.

  • Licensee will enforce all of its rights under each agreement with a Sublicensee in relation to the Licensed Brand Assets, including as may be reasonably required by UL.

  • Nothing in this Agreement shall be construed as granting to Licensee, nor shall Licensee be construed as retaining, any rights, title or interests in or to any of the Licensed Brand Assets other than Licensee’s rights, as identified herein, to use the Licensed Brand Assets in accordance with this Agreement.

  • Additionally, UL may not withdraw or abandon any application or registration of any of the Licensed Marks (including any New Brand Assets) without Licensee’s prior written consent, in Licensee’s commercially reasonable judgment.

  • Subject to Section 3.5, UL shall, in its sole discretion, have the exclusive right to sue for any infringement or dilution of any of the Licensed Brand Assets or take any other enforcement or similar action in connection therewith, including routine enforcement actions not rising to the level of litigation (e.g., administrative procedures such as proceedings under the ICANN Uniform Domain Name Dispute Resolution Policy or customs or police actions).

  • All costs and expenses related to UL’s enforcement of the Licensed Brand Assets pursuant to this Section 3.4 shall be borne by UL and UL shall retain any monetary proceeds from such enforcement.

  • Licensee may request that UL register approved New Brand Assets that are Licensed Marks at anytime and anywhere in the Territory, and UL shall use Reasonable Efforts to procure, register and maintain such New Brand Assets in UL’s name.

  • No more than once in any calendar year (unless good cause exists therefor) and upon at least thirty (30) days’ prior written notice, UL shall have the right to: (a) inspect records related to the Licensed Brand Assets; (b) request and receive from Licensee specimens of Licensee’s use of the Licensed Brand Assets; and (c) require Licensee to inspect Sublicensees authorized to use the Licensed Brand Assets under this Agreement.

  • As long as Licensee and Sublicensees continue to use the Licensed Brand Assets, such use must comply with all applicable provisions of this Agreement.

  • In order to protect and preserve the UL Masterbrand and Licensed Brand Assets, Licensee agrees to cooperate and comply with all reasonable measures undertaken by UL to review and evaluate the portfolio of Licensed Brand Assets, including a semi-annual review, on the dates reasonably set by UL, of the current and future planned use, or planned cessation of use, of any of the Licensed Brand Assets and to otherwise reasonably cooperate and provide assistance with the administrative activities related thereto.


More Definitions of Brand Assets

Brand Assets means the design and marketing elements that identify and embody DRSI’s brand identity, including, but not limited to, Re-turn logos, typefaces, images and illustrations as provided in the Brand Guidelines.
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Brand Assets means the name “Immutable X” and associated logo used by Immutable X in connection with the Immutable X brand
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Brand Assets has the meaning specified in Section 2.2.
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Brand Assets means “each of (a) the Brand Information; (b) the Certificate of Product Registration, (c) the goodwill of the Brand; and (d) the Advertising Material.”
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Brand Assets means the Youth Programme brand assets that the OC shares with you.
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Brand Assets means the name “Immutable X” and associated logo used by Immutable X in connection with the Immutable X
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Related to Brand Assets

  • Fund Assets means the net assets of the Fund managed by the Subadviser for which the fee is being calculated;

  • Intangible Assets means assets that are considered to be intangible assets under GAAP, including customer lists, goodwill, computer software, copyrights, trade names, trademarks, patents, franchises, licenses, unamortized deferred charges, unamortized debt discount and capitalized research and development costs.

  • Included Assets has the meaning in Section 5.1(d)(ii)(A).

  • Consolidated Intangible Assets means all goodwill, patents, trademarks, service marks, trade names, copyrights, and all other items which would be treated as intangibles on the consolidated balance sheet of a Person and its Subsidiaries that are Restricted Subsidiaries prepared in accordance with GAAP.

  • Sale Assets is defined in Section 5.2(a)(ii).

  • Sold Assets has the meaning set forth in Section 2.01(b).

  • Excluded Assets has the meaning set forth in Section 2.02.

  • Intangible Asset means any asset (either as a single or as a batch) without physical substance but which is identifiable and controlled through custody or legal rights, for example, most commonly (but not limited to) software licences, quotas, patents, copyrights, franchises and trademarks purchased, donated or developed together, which cost more than the Capitalisation Threshold; and has an economic life of twelve (12) Months or more; and is purchased, developed or maintained wholly or partially using the Grant;

  • Net Tangible Assets means the total of all assets (including revaluations thereof as a result of commercial appraisals, price level restatement or otherwise) appearing on the Company’s balance sheet, net of applicable reserves and deductions, but excluding goodwill, trade names, trademarks, patents, unamortized debt discount and all other like intangible assets (which term shall not be construed to include such revaluations), less the aggregate of the Company’s current liabilities appearing on such balance sheet. For purposes of this definition, the Company's balance sheet does not include assets and liabilities of its subsidiaries.

  • Tangible Assets means assets consisting of land, buildings and plant, machinery and equipment;

  • IP Assets means all Intellectual Property owned or used by or purported to be owned or used by the Group Companies.

  • Transferred Assets means the assets, rights and properties of the Sellers that the Purchasers shall acquire as of the Closing.

  • Additional Purchased Assets shall have the meaning set forth in Subsection 3(a).

  • Fund Assets Held in the Custodian's Direct Paper System. The Custodian may deposit and/or maintain securities owned by a Portfolio in the Direct Paper System of the Custodian subject to the following provisions: 1) No transaction relating to securities in the Direct Paper System will be effected in the absence of Proper Instructions from the Fund on behalf of the Portfolio; 2) The Custodian may keep securities of the Portfolio in the Direct Paper System only if such securities are represented in an account ("Account") of the Custodian in the Direct Paper System which shall not include any assets of the Custodian other than assets held as a fiduciary, custodian or otherwise for customers; 3) The records of the Custodian with respect to securities of the Portfolio which are maintained in the Direct Paper System shall identify by book-entry those securities belonging to the Portfolio; 4) The Custodian shall pay for securities purchased for the account of the Portfolio upon the making of an entry on the records of the Custodian to reflect such payment and transfer of securities to the account of the Portfolio. The Custodian shall transfer securities sold for the account of the Portfolio upon the making of an entry on the records of the Custodian to reflect such transfer and receipt of payment for the account of the Portfolio; 5) The Custodian shall furnish the Fund on behalf of the Portfolio confirmation of each transfer to or from the account of the Portfolio, in the form of a written advice or notice, of Direct Paper on the next business day following such transfer and shall furnish to the Fund on behalf of the Portfolio copies of daily transaction sheets reflecting each day's transaction in the U.S. Securities System for the account of the Portfolio; 6) The Custodian shall provide the Fund on behalf of the Portfolio with any report on its system of internal accounting control as the Fund may reasonably request from time to time.

  • Midstream Assets means (i) assets used primarily for gathering, transmission, storage, processing or treatment of natural gas, natural gas liquids or other hydrocarbons or carbon dioxide and (ii) equity interests of any Person that has no substantial assets other than assets referred to in clause (i).

  • Combined Assets means the sum of Fund Assets and Other Assets; and

  • Consolidated Assets means all assets which should be listed on the consolidated balance sheet of the Borrower and its Subsidiaries, as determined on a consolidated basis in accordance with GAAP.

  • Ancillary Assets means sovereign debt in the currency of denomination of the ETP Securities with an original maturity of less than one month which is rated at least A-1 by Standard & Poor's Ratings Services, and/or P-1 by Moody's Investors Service Ltd. and/or F1 by Fitch Ratings Limited.

  • Retained Assets has the meaning set forth in Section 2.2.

  • Intangible Property shall have the meaning given to such term in Section 2.1(c) hereof.

  • Related Assets Any assets held by a Trust the return of which is linked to one or more Underlying Securities and which, if applicable, shall be described in the related Supplement or a schedule thereto.

  • Specified Assets the following property and assets of such Grantor:

  • Assigned Assets refers to the Technology, all Derivatives, all Intellectual Property Rights, all Embodiments and Business Assets, collectively.

  • Related Business Assets means assets (other than cash or Cash Equivalents) used or useful in a Similar Business; provided that any assets received by the Issuer or a Restricted Subsidiary in exchange for assets transferred by the Issuer or a Restricted Subsidiary shall not be deemed to be Related Business Assets if they consist of securities of a Person, unless upon receipt of the securities of such Person, such Person would become a Restricted Subsidiary.

  • Acquired Assets has the meaning set forth in Section 2.1.

  • Consolidated Tangible Assets means, with respect to any Person as of any date, the amount which, in accordance with GAAP, would be set forth under the caption “Total Assets” (or any like caption) on a consolidated balance sheet of such Person and its Restricted Subsidiaries, less all goodwill, patents, tradenames, trademarks, copyrights, franchises, experimental expenses, organization expenses and any other amounts classified as intangible assets in accordance with GAAP.