Brand Standards definition

Brand Standards means the standards, specifications and requirements for the commercial use of the Brand System IP in the conduct of the Brand Restaurant Businesses and in the development and operation of the Restaurants under the Brands (including Brand Trademark usage, maintenance and registration standards; food safety and other quality assurance processes; governance protocols; and Restaurant design, inspection and maintenance processes) as established by Licensor, all subject to updating and amendment, from time to time, as specified in Section 5.3. Exhibit B includes a list of categories of Brand Standards and the source of each.
Brand Standards means the standards of operation, as amended from time to time, in effect at substantially all hotels which are operated under, as applicable, the Staybridge Suites, InterContinental, Crowne Plaza or Holiday Inn name as may be specified in manuals and other guidelines provided by the owner of the System Marks or its Affiliates.
Brand Standards means the guidelines developed for use with the Licensed Vacation Ownership Business as modified, amended or supplemented from time to time in accordance with Article VII, which include without limitation standards and specifications related to health, fire and life safety, security, guest services and assistance, quality assurance as well as design and construction standards, it being acknowledged Brand Standards differ from other Licensor brand standards in a manner to reflect appropriate differences between hotel service levels and service levels applicable to the Licensed Vacation Ownership Business.

Examples of Brand Standards in a sentence

  • All use of the MLA Materials must be in full compliance with the Brand Standards.

  • All written material or broadcasts or other communications relating to Product bearing the Licensed Xxxx prepared by the Licensee for dissemination to the public, including advertisements and leaflets, must be in full compliance with the Brand Standards.

  • Brand Standards means the guidelines, standards, instructions or requirements for or in relation to the use of the Licensed Xxxx or the MLA Materials prescribed by MLA from time to time including the True Aussie Brand Usage Guidelines.

  • Owner shall engage, at its own cost and expense, such reputable and qualified architects, contractors, engineers, decorators and other professionals, specialists and consultants as may be necessary or desirable to complete the Hotels as set forth in Exhibit D, including all aspects for the development, design, architecture, construction and furnishing of the Hotels as required under the Design Guide and Brand Standards.

  • The Company will follow the current quota for host bars and cash bars as outlined in the Brand Standards prepared by Starwood Hotels and Resorts.


More Definitions of Brand Standards

Brand Standards means collectively, the Graphic Standards Manual, and the Petroleum Facility Prior Station Image Requirements.
Brand Standards means the design elements, services and safety standards, and other branding elements as developed and specified from time to time by SOHO or an Affiliate of SOHO and utilized at a hotel that is not subject to a Franchise Agreement.
Brand Standards means the Home Energy – Fleet Graphics – New Image dated December 18, 2009 attached hereto as Schedule K-1.
Brand Standards means the standards of operation, as amended from time to time, in effect at substantially all hotels which are operated under, as applicable, the “AmeriSuite” or “Prime Hotels & Resorts” name.
Brand Standards means (i) the Hotel is furnished, fitted, equipped, open and operating under the Brand in accordance with Seller’s Franchise Agreement and (ii) the Franchisor has approved the completion, furnishing and equipping of the Hotel in writing, and (iii) the Franchisor has approved the opening and operation of the Hotel under the Brand in accordance with Seller’s Franchise Agreement.
Brand Standards means the standards for each Brand contained in the integrated Brand Standards Manual for that Brand posted on HWI’s intranet, together with supplemental documents, guidelines and manuals of HWI referenced in the Brand Standards Manuals, which are usually updated on an annual basis.
Brand Standards means our required and recommended specifications, standards, policies and procedures for products, services, image, and operations of Franchised Businesses.