Marketing Budget definition

Marketing Budget has the meaning set forth in Section 6.2.1.

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Marketing Budget means the definitive marketing budget attached as Exhibit 5.2(A) and each subsequent marketing budget approved by the JCC in accordance with Section 5.2(c).

Marketing Budget means the total annual marketing budget for the Product, as approved annually by the Management Steering Committee, which sets forth all marketing expenses, including, without limitation, PCP-directed speaker and medical education programs, PCP advisory boards, Promotional Materials, clinical publications, samples, coupons, and, to the extent approved by the Management Steering Committee, Phase IIIb trials and Phase IV trials. The Marketing Budget will include certain items that will be used both in (a) PCP-directed marketing activities performed by the Parties, and (b) Specialist-directed marketing activities performed by Auxilium. Therefore, the Marketing Budget will contain PCP and Specialist sections. Promotion Materials used exclusively for Specialists are not included in the Marketing Budget, except for speakers’ training. The Marketing Budget for Year 1 shall be approved in final form by the Management Steering Committee within thirty (30) days of the Effective Date based on the initial draft of the Marketing Budget attached hereto as Exhibit A.

Examples of Marketing Budget in a sentence

• The Clinical Budget and/or the relevant Marketing Budget shall be adjusted accordingly.

• The Marketing Plans shall be designed to be consistent with the Marketing Budget for such calendar year.

• The initial Marketing Budget and each annual Marketing Budget in the Profit Share Territory will be subject to the unanimous approval of the JSC.

• Each Party shall provide the other, within ten (10) business days of the end of each calendar quarter, with quarterly reports setting forth such Party’s PCP Marketing Expense and allocating such PCP Marketing Expenses within the categories of spending set forth in the Marketing Budget.

• For clarity, the Management Steering Committee cannot in any way amend or modify the terms or provisions of this Agreement or increase the Marketing Budget as it pertains to Oscient without Oscient’s consent.

More Definitions of Marketing Budget

Marketing Budget has the meaning ascribed in Article 4.2(a).

Marketing Budget has the meaning set forth in Section 4.2(d).

Marketing Budget shall have the meaning assigned to such term in Section 5.2, as may be amended from time to time.

Marketing Budget means budget to be allocated directly with online and/or offline buying of Media

Marketing Budget a minimum of $[insert], capped at [insert]% of Gross Revenue, which budget includes both Recoupable Marketing Budget and non-recoupable Content Creator Value;

Marketing Budget is defined in Section 6.1.2. -------

Marketing Budget means the annual marketing budget for the Product prepared by Cephalon and distributed by Cephalon to the JCC at least thirty (30) days prior to the beginning of any Agreement Year. A copy of the Marketing Budget for the First Agreement Year is attached to this Agreement as Schedule 1.35.