Marketing Expenses definition

Marketing Expenses means all costs and expenses incurred in connection with the Commercialization of the Product in the Territory, including, without limitation: (a) marketing, advertising, sampling, and promotional activities; (b) marketing studies; (c) primary and secondary market research; (d) promotional materials; and (e)

Marketing Expenses means the sum of Selling Expenses, Marketing Management Expenses, Market and Consumer Research Expenses, Advertising Expenses, Trade Promotion Expenses, and Consumer Promotion Expenses, each of which is specified below, in each case to the extent directly and reasonably attributable to the sale, promotion or marketing of the applicable ZIOPHARM Products in the countries where such ZIOPHARM Product has been launched.

Marketing Expenses means the sum of Marketing Management Expenses, Advertising and Market Research Expenses and Education Expenses.

Examples of Marketing Expenses in a sentence

• Promotional and Marketing Expenses A payment to a Foreign Public Official to pay for reasonable bona fide expenses incurred in good faith by or on behalf of the Foreign Public Official (i) in the promotion, demonstration or explanation of the Corporation's products or services; or (ii) in the execution or performance of a contract between the Corporation and the foreign state for which the Foreign Public Official is acting, are exceptions to the CFPOA.

• If in the course of its quarterly review of Marketing Expenses, the Joint Marketing Committee should determine for any Collaboration Product that for any study or activity the actual amounts incurred are likely to be higher than budgeted, the Joint Marketing Committee shall review the reasons for such potential overrun and determine whether such overrun is appropriate.

• Notwithstanding the foregoing, unless otherwise agreed to by the Parties, the total budget for the Marketing Expenses in a Calendar Year for an Adolor Product or a GI Product for which Adolor is receiving a portion of the GI Product Marketing Contribution shall not exceed ** percent (**%) of the budget set forth in the most recently approved U.S. Marketing Plan for such Collaboration Product.

• It is further understood and agreed that Marketing Expenses shall not include the costs or expenses incurred by a Party for performance of its Detailing obligations under Article 5.

• In the event that Marketing Expenses incurred by a Party exceed the budgeted Marketing Expenses, the Party incurring such excess Marketing Expenses shall be solely responsible for such expenses unless otherwise mutually agreed in writing by the Parties.

More Definitions of Marketing Expenses

Marketing Expenses means a party's costs and expenses for Product samples, market research, advertising, promotional and sales training, [***] and other marketing expenses directly related to the marketing of Product in the Territory, as such expenses are detailed in the Annual Plan. Sales training expenses shall include [***]. "Marketing Expenses" shall include [***], in each case allocated in accordance with the method mutually agreed by the parties. [***] Expenses shall not include the cost of the Sales Force of each party and such costs shall be the sole responsibility of the party employing such Sales Force.

Marketing Expenses means the amount reimbursed to the Property Manager for costs and expenses incurred in marketing the Properties to prospective tenants, which amount shall not exceed $100,000 for any Property.

Marketing Expenses means, excluding any Development Expenses, all ------------------ ** costs and expenses incurred (i.e., paid or accrued) to a **, whether --- incurred by Adolor or its Affiliates, or GSK or its Affiliates, to the extent provided for in an approved U.S. Marketing Plan or otherwise approved in advance by the Joint Marketing Committee or the Joint Steering Committee, and solely to the extent related to Collaboration Products, for Commercialization in the United States in connection with: 1.94.1 Marketing, advertising, sampling and promoting a Collaboration Product, including without limitation educational expenses, speakers' programs and symposia, and joint marketing and sales meetings in accordance with Section 5.10.4, but excluding ** unless otherwise mutually agreed by the Parties; ** = Certain information on this page has been omitted and filed separately with the Commission. Confidential treatment has been requested with respect to the omitted portions. 1.94.3 Primary and secondary market research;

Marketing Expenses means [***]

Marketing Expenses means all costs and expenses (other than costs and expenses arising from data management, printing, distribution and similar costs that are excluded by E*TRADE from its customary calculation of its marketing expenses) arising from marketing, promotional and advertising activities, including advertisement placement, advertisement creation and employee salaries for employees at least * * * of whose employment responsibilities involve marketing the Services in association with the Licensed Marks. [* INDICATES THAT MATERIAL HAS BEEN OMITTED AND CONFIDENTIAL TREATMENT HAS BEEN REQUESTED THEREFOR. ALL SUCH OMITTED MATERIAL HAS BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2.]

Marketing Expenses means, [***].

Marketing Expenses shall have the meaning assigned in Exhibit B.