Promotion and Marketing. For the purpose of promotion and marketing, the Borrower hereby authorizes and consents to the reproduction, disclosure and use by the Lenders and the Agent of its name, identifying logo and the Facilities. The Borrower acknowledges and agrees that the Lenders shall be entitled to determine, in their sole discretion, whether to use such information; that no compensation will be payable by the Lenders or the Agent in connection therewith; and that the Lenders and the Agent shall have no liability whatsoever to it or any of its employees, officers, directors, affiliates or shareholders in obtaining and using such information as contemplated herein.
Promotion and Marketing. Company will use best commercially reasonable efforts (and in no event less effort or relative expense than the level of resources and talent as is customary for other products with similar market potential) to promote, advertise, and sell the Licensed Products.
Promotion and Marketing. For the purpose of promotion and marketing each Credit Party hereby authorizes and consents to the reproduction, disclosure and use by the Lenders and the Agent of its name, identifying logo and Facility A to enable the Lenders to publish promotional "tombstones". Each Credit Party acknowledges and agrees that the Lenders shall be entitled to determine, in their sole discretion, whether to use such information; that no compensation will be payable by the Lenders or the Agent in connection therewith; and that the Lenders and the Agent shall have no liability whatsoever to it or any of its employees, officers, directors, affiliates or shareholders in obtaining and using such information as contemplated herein.
Promotion and Marketing. Quinton agrees to promote the Sale, marketing and distributxxx xx the Products in the Territory in a manner consistent with this Agreement and generally accepted business practices.
Promotion and Marketing. (a) Cortendo must, at is own cost, plan and implement commercialisation activities for the ATL1103 Products in the Territory following receipt of US Approval or EU Approval, and such other countries in the Territory as Cortendo elects to do so based on its sound business judgment.
(b) Cortendo will provide ATL with an up-to-date marketing plan outlining the key aspects of market launch and commercialisation for the sale of ATL1103 Products in the Territory within 90 days prior to the anticipated launch date of the first ATL1103 Product, and thereafter on or prior to 30 days before the end of each Calendar Year during the Term. ATL shall have the right to provide copies of such plans to ISIS, provided that such plans shall be treated as Confidential Information of Cortendo and ATL shall require ISIS to abide by the terms of clause 13 with respect thereto.
Promotion and Marketing. 28
9.1 Joint Press Release..................................................... 28 ------------------- 9.2 Promotion and Marketing................................................. 28 ----------------------- 9.3 Marketing Program....................................................... 28 ----------------- 9.4 Technology Advisory Committee........................................... 29 -----------------------------
Promotion and Marketing. Distributor shall use commercially reasonable efforts to further the promotion, marketing, sale and distribution of the Products in the Territory, including but not limited to, building brand awareness and value. OMP may, in its reasonable discretion, prepare promotional programs for the Products in the Territory and Distributor agrees to cooperate with OMP in sales or promotional programs prepared by OMP. Distributor shall not, and shall cause its sub-distributors to not, make any materially misleading or untrue statements concerning the Products.
Promotion and Marketing. For the purpose of promotion and marketing, the Borrower hereby authorizes and consents to the reproduction, disclosure and use by the Lenders and the Agent of its name, identifying logo and the Facilities, provided that the Lenders and the Agent comply with all Applicable Law, the Borrower is provided an opportunity to review and approve any such reproduction, disclosure or use and the amount of the Facilities shall not be disclosed. The Borrower acknowledges and agrees that the Lenders shall be entitled to determine, in their discretion, whether to use such information; that no compensation will be payable by the Lenders or the Agent in connection therewith; and that the Lenders and the Agent shall have no liability whatsoever to it or any of its employees, officers, directors, affiliates or shareholders in obtaining and using such information as contemplated herein except where such liability arises as a result of the gross negligence or wilful misconduct of the Agent or any Lender.
Promotion and Marketing. The Parties shall jointly participate ----------------------- in, and from time to time (as they may agree) jointly fund, promotional, marketing, and sales activities designed to: (i) increase industry awareness of both InterTrust and InterTrust Technology, including, in particular, InterTrust, and MBC, MBC Products, Cooperative Applications and any services associated therewith; (ii) attract content developers and users; (iii) encourage the development of tools and applications that employ InterTrust Technology, MBC Products and/or Cooperative Applications; (iv) identify potential development and/or licensing partners for InterTrust and/or MBC; and (v) encourage broad adoption of InterTrust Technology in the industry. At no time shall MBC make any representation or warranty to any Person materially inconsistent with: (a) InterTrust Specifications or Documentation; or (b) the efforts of the Parties with respect to promotion, marketing or other matters under this Agreement.
Promotion and Marketing. The Parties shall jointly participate in ----------------------- and, in addition to the Marketing Program commitments set forth in Section 9.3, from time to time (as they may agree) fund, promotional, marketing, and sales activities designed to: (i) increase industry awareness of both InterTrust and InterTrust Technology, including in particular InterTrust, and SSG, SSG Products and any associated services, any other InterTrust Compliant products or services marketed and labeled under a SOFTBANK or SOFTBANK Affiliate trademark as provided herein, and Cooperative Applications and any services associated therewith; (ii) attract content developers and users; (iii) encourage the development of tools and applications that employ InterTrust Technology, SSG Products and Cooperative Applications; (iv) identify potential InterTrust related development and/or licensing partners for InterTrust and/or SSG and/or other SOFTBANK Affiliates, as appropriate; and (v) encourage broad adoption of InterTrust Technology in the industry. At no time shall SSG make any representation or warranty to any Person materially inconsistent with: (a) InterTrust Specifications or Documentation; or (b) the efforts of the Parties with respect to promotion, marketing or other matters under this Agreement.
