Retained Names and Marks definition
Examples of Retained Names and Marks in a sentence
Any and all goodwill generated by the use of the Retained Names and Marks under this Section 6.14 shall inure solely to the benefit of the Seller.
The Buyer shall, and shall cause each Acquired Company to, ensure that all uses of the Retained Names and Marks as provided in this Section 6.14 shall be only with respect to goods and services of a level of quality equal to or greater than the quality of goods and services with respect to which the Acquired Companies used the Retained Names and Marks prior to the Closing.
The Buyer acknowledges that use of the Retained Names and Marks by the Acquired Companies pursuant to this Section 6.14 shall not be deemed an endorsement by the Seller of the Buyer’s products or services, nor be deemed an affiliation between the Parties or their Affiliates (including between the Seller and any of the Acquired Companies).
The Buyer shall cause each Acquired Company not to, (i) use the Retained Names and Marks hereunder in any manner that may damage, impair or tarnish the reputation of the Seller or its Affiliates (excluding the Acquired Companies) or the goodwill associated with the Retained Names and Marks; or (ii) contest or challenge the ownership or validity of any of the Retained Names and Marks.
The Buyer further acknowledges that it has no rights, and is not acquiring any rights, to use the Retained Names and Marks, except as provided herein.