DAFTAR ISI
DAFTAR ISI
HALAMAN JUDUL i
PERSETUJUAN PANITIA UJIAN YANG DIPERSYARATKAN UNTUK YUDISIUM............................................................................................. ii
LEMBAR PENGESAHAN TESIS......................................................... iii
PERNYATAAN ORISINALITAS......................................................... iv
v
ABSTRAK.............................................................................................. vii DAFTAR ISI . viii
DAFTAR GAMBAR ..... xiii
DAFTAR TABEL ...... xv
.. xvii
BAB 1 PENDAHULUAN ... 1
1.1 1
1.2 Rumusan Masalah 12
1.3 Tujuan Penelitian 12
1.4 Manfaat Penelitian 13
BAB II KAJIAN PUSTAKA DAN PERUMUSAN HIPOTESIS 14
2.1 . 14
2.1.1 Theory of Reasoned Action . 14
2.1.2 Konsep Technology Acceptance Model 17
2.1.3 Task-Technology Fit (TTF) . 18
2.2. Definisi Konseptual . 18
2.2.1. Perceived Ease Of Use 18
2.2.2. | Perceived Usefulness | 19 |
2.2.3 | Attitude Towards Using | 20 |
2.2.4 | Behavioral Intention | 21 |
2.2.5 | User Satisfaction | 22 |
2.2.6 | Task-Technology Fit | 24 |
2.2.7 | Penelitian yan | 24 |
2.3.1 | Pengaruh Perceived Ease Of Use | (PEUO) aplikasi pemanggil taksi secara |
daring Terhadap Perceived Usefulness (PU) aplikasi pemanggil taksi secara daring ........... 29
2.3.2 Pengaruh Perceived usefulness (PU) Aplikasi pemanggil taksi secara daring Terhadap Behavioral intention Aplikasi Pemanggil taksi secara daring
.......... 30
2.3.3 Pengaruh Perceived Ease Of Use (PEUO) Aplikasi Pemanggil taksi secara daring Terhadap Behavioral intention to Use Aplikasi Pemanggil taksi secara daring 31
2.3.4 Pengaruh Perceived Ease Of Use (PEUO) Aplikasi Transportasi berbasis Online Terhadap Attitude to Use Aplikasi Transportasi berbasis Online 32
2.3.5 Pengaruh Perceived Usefulness (PU) Aplikasi Transportasi berbasis Online Terhadap Attitude to Use Aplikasi Transportasi berbasis
Online 32
2.3.6 Pengaruh Attitude Menggunakan Aplikasi Transportasi berbasis
Online Terhadap Behavioral intention to Use Aplikasi Transportasi
berbasis Online 33
2.3.7 User satisfaction Aplikasi Pemanggil taksi secara daring Terhadap
Behavioral intention Aplikasi Pemanggil taksi secara daring 34
2.3.8. Pengaruh TTF terhadap Perceived Ease Of Use (PEUO) Aplikasi Pemanggil taksi secara daring 35
2.3.9 Pengaruh TTF terhadap Perceived usefulness (PU) Aplikasi pemanggil taksi secara daring ............. 35
2.3.10 Matriks Penelitian Terdahulu 37
2.4 Perumusan Hipotesis 71
2.5. Kerangka Pemikiran 72
BAB III METODE PENELITIAN 73
3.1 Populasi dan 74
3.1.1 Teknik Pengambilan Sampel 75
3.1.2 Subjek Penelitian 76
3.1.3 Ruang Lingkup dan Wak 76
3.1.4 76
3.2 Operasionalisasi Va 78
3.2.1 Perceived Usefulness 82
3.2.2 Perceived Ease of Use . 83
3.2.3 Behavioral Intention 84
3.2.4 Attitude Toward Using 84
3.2.5 User Satisfaction 85
3.2.6 Task-Technology Fit 85
3.3 Teknik Analisis 86
3.3.1 Confirmatory Factor Analysis 87
3.3.2 Pemodelan d 88
3.3.3 Kualitas Data 90
3.3.4 Goodness Outfit 91
BAB 4 HASIL PENELITIAN DAN PEMBAHASAN 96
4.1 Deskripsi Unit Analisis 96
4.1.1 Profil Responden Penelitian 96
4.2 Hasil Pengujian Hipotesis 103
4.2.1 Structural Equation Modelling (SEM) 103
4.2.2 Confirmatory Factor Analysis (CFA)............................................ 111
4.2.3 Uji CFA ............................................................................. 126
4.2.4 Xxx Kesesuaian Model.................................................................... 129
4.2.5 Xxx Kesesuaian Hipotesis............................................................... 132
4.2.6 Uji Sobel 133
4.2.7 Hasil Uji Hipotesis ............................................................... 141
4.3 Pembahasan...................................................................................... 148
4.3.1 | ................ | 148 |
4.3.2 | ............. | 148 |
4.3.3 | ........... | 149 |
4.3.4 | .................................. | 150 |
4.3.5 | ................................ | 151 |
4.3.6 | )......... | 151 |
4.3.7 | ........ | 152 |
4.3.8 | ............................... | 153 |
4.3.9 | ......................... | 154 |
4.3.10 | .................. | 155 |
4.3.11 | 156 | |
4.3.12 | 156 | |
4.3.13 | 157 |
4.3.13 158
BAB 5 KESIMPULAN DAN SARAN 159
5.1 Kesimpulan....................................................................................... 159
5.2 Implikasi............................................................................................ 167
5.2.1 Implikasi Akademis....................................................................... 167
5.2.2 Implikasi Non Akademis................................................................ 168
5.3 Saran................................................................................................. 170
DAFTAR PUSTA 171
LAMPIRAN 176