MARKETING’S ELEMENTS FOR INTEGRATED SYSTEMS FOR AGRI-FOOD PRODUCTION
MARKETING’S ELEMENTS FOR INTEGRATED SYSTEMS FOR AGRI-FOOD PRODUCTION
Xxxxxxx XXXXXX, Xxxx.xxxx.xx.xxx.xx., “POLITEHNICA” University, Timi oara,
Romania
ABSTRACT: Afacerile române ti din domeniul agro-alimentar, în prezent, sufer din lipsa practic rii unei activiti de marketing adecvat organiz rii în sistem integrat. Lucrarea prezint , dup model american, o modalitate de organizare a form rii de speciali ti în marketing pentru sistemele integrate de produc ie agro-alimentar .
KEY WORDS: marketing, sistem integrat de produc ie, agro-alimentar, marketing direct, agro-marketing
1. INTRODUCTION
In general, the integrated systems in the agri-food production (ISAP), are mostly used in the private domain, they are in fact industrial units, being constituted on the bases of a started action of a private initiative with a view to obtain a favorable material result.
Extending the definition of Dickler and Xxxxxxxxxxxx (1991), integrated production system (IPS) is defined here as the production of high quality products, giving priority to ecologically safer methods, minimizing undesirable side-effects and use of agrochemical, to enhance the safeguards to the environment and human health. That is the future for Romanian agri-food production in the good economic efficiency.
In the Romanian agribusiness, a big problem are represented by the marketing applications in the agri-food production systems, because many entrepreneurs don’t know the minimal marketing aspects theirs business.
For instance, the U.S. Department of Agriculture's (USDA), Agricultural Marketing Service (AMS) administers programs that facilitate the efficient, fair marketing of U.S. agricultural products, including food, fiber, and specialty crops. AMS programs promote a strategic marketing perspective that adapts product and marketing practices and technologies to the issues of today and the challenges of tomorrow. In short, AMS helps make sure the U.S. marketing system remains world-class.
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2. PROPOSED ROMANIAN MARKETING SYSTEM FOR AGRIBUSINESS
For Romanian agribusiness systems it is necessary to establish by one National Association of Entrepreneurs in Food Production (NAEFP), a Direct Marketing Action Plan.
This plan can identify the role in supporting marketing opportunities for small farmers, defined as farms with less than $2.500 in annual gross receipts. Collectively, the plan is designed to enhance small farmers' ability to thrive in their businesses by facilitating the marketing of their agricultural products.
Farmer direct marketing, or growers can to sell their farm products directly to consumers, has been gaining popularity in recent years. Direct marketing includes farmers markets, pick-your-own farms, roadside stands, subscription farming, community-supported agriculture, and catalog sales. Farm products sold through direct marketing can include fruits, vegetables, nuts, honey, meats, eggs, flowers, plants, herbs, spices, specialty crops, Christmas trees, and value-added products such as maple sugar candies, cider, jellies, preserves, canned food, and firewood.
Through this plan, can to facilitate cooperation and collaboration among agencies and organizations that promote direct marketing and help small farmers benefit from the growing consumer interest in direct marketing. The plan will enable NAEFP to:
• Identify farmer direct marketing issues and opportunities for small farmers.
• Promote the development and operation of farmers markets and other marketing activities which support small farmers. Serve as a one-stop information source for farmer direct marketing activities.
• Conduct, support, and promote research in farmer direct marketing.
As this plan becomes fully implemented, NAEFP will be able to identify and coordinate solutions to many of the challenges small farmers face in marketing their products.
Consumers will benefit through a fresh supply and wide variety of farm-fresh products. Society will benefit from a strengthened bond between grower and consumer, a more sustainable agricultural base, and the continued heritage of the Romanian small farm.
Within 3 or4 years of implementation of this plan, accomplishment of the above objectives will result in:
• Establishing a principal contact at NAEFP for information regarding farmer direct marketing.
• Creating new direct marketing networks and identifying and responding to marketing issues affecting small farmers by sponsoring an annual forum of farmers market managers and conducting regional focus groups.
• Establishing a one-stop farmer direct marketing information clearinghouse for handling inquiries and routing calls to appropriate sources. An extensive
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knowledge base will be developed and made available through the NAEFP- Farmer Direct Marketing web-site.
• Establishing a directory of all active farmers markets, which will be maintained at the web-site, with a new directory published in July of each year.
• Developing a training program for managers of farmers markets and marketing information programs for small farmers, which will be available electronically or through distance learning facilities.
• Feasibility studies for year-round farmers market facilities.
Increased participation by limited-resource, women-owned, and/or minority- owned farms in direct marketing.
3. ROUMANIAN AGRI MARKETING
Another proposed possibility for development the Romanian agribusiness is one
„Agri Marketing” form. This solution has tested in Canada, after 1993.
These are just a few of their highlighted accomplishments. Agri Marketing can be good for growing company and every day it seems that we are either developing or being asked to develop new and better technology.
Professional Services Canadian companies are defined as those firms that generate more than 50% of their revenues from such activities as systems integration and technical consulting, contract systems analysis and programming, applications management and customized development, project or facilities management, training and education, testing of applications and strategic planning and implementation of IT programs.
Since at the start in Web development in 1994, they have managed to continually grow and expand them services keeping pace with today's changing environment. In practicing the "Client comes first" or people solutions philosophy, can to have obtained a referral rate.
With Agri Marketing we can get honest, hard working professionals that believe in service and a commitment to excellency. No hidden mirrors and no tricks.
From Web page design, print design, all the way up to database and software integrated business solutions, Agri Marketing will put in a long-term commitment to insure that you are not only profitable in our venture but able to save money as well.
Also, can provide excellent service to the point of anticipating the clients needs and provide service in a timely and professional manner, with the highest quality solution utilizing the most effective technology based upon client needs and constraints. The vision for this activity are to ensure that highest level of satisfaction is achieved.
Fulfilling client needs, in order to increase functionality and profitability of business tools and objectives.
4. CONCLUSION
Romania intends to carry out an agricultural census started at the end of 2002, for which preparations are under way. Th direct marketing and/or agri-marketing are two good forms for to redound at some important directions, like: improving the competitiveness of food processing; rural infrastructure; development and diversification of the rural economy and development of human resources.
Farms and processing industries there face problems that will slow their convergence to EU productivity and efficiency levels for many years to come, although their aim in the long term will be to become fully competitive. The special marketing activity for Romanian agribusiness area will determine the development of private properties and create good condition for one easily integration in the UE.
5. REFERENCES
[1]. Xxxxx, X., Lescourret F., Highlights on Integrated Production System: current research and proposal for the future INRA, Ecophysiologie et HorticulturEM>INRA - Ecophysiologie et Horticulture - Domaine St Xxxx Site Agroparc 84914 Avignon cedex 9 (France).
[2]. * * * The regulament of The Direct Marketing Association from USA, 2002. [3]. * * * The regulament of Agri Marketing PA Ltd., Canada, 2003.