1Assignment by Seller. (i)Except as provided in Section 15.3, Seller may not, without the prior written consent of Buyer, which consent shall not be unreasonably withheld, conditioned or delayed (a) assign, transfer, pledge, encumber or otherwise dispose of this Agreement or its rights hereunder, or (b) sell, assign, transfer or otherwise dispose of all or substantially all of Seller’s assets, or (c) merge or consolidate with any other entity (whether or not Seller is the survivor).
