Common use of Advertising/General Clause in Contracts

Advertising/General. Licensee shall exercise its best efforts to promote and advertise Articles in the various appropriate media throughout the Territory. Any advertisements or promotions related to Articles shall be subject to the Company’s prior approval (or deemed approval) in accordance with Section 6.1 hereof. In addition, the specific media or publications by or in which such advertisements and promotions shall be distributed also shall be subject to the Company’s prior approval (or deemed approval) in accordance with Section 6.1 hereof. Without limiting the generality of the foregoing, Licensee shall not place any material in any medium or publication which is not compatible with the reputation, image and prestige of the Company. The foregoing notwithstanding, subject to the Company’s approval of uses in accordance herewith and provided that Licensee uses all commercially reasonable efforts to prevent solicitation of and sales to customers outside the Territory, the Company agrees that Licensee may utilize the Licensed Mxxx on the Internet (x) to advertise (but not sell) Articles on Licensee’s website at http://___, and other sites approved by the Company, and (y) in emails with Licensee’s customers located within the Territory (but not in unsolicited emails).

Advertising/General. Licensee shall exercise its best efforts to promote and advertise Articles in the various appropriate media throughout the Territory. Any advertisements or promotions related to Articles shall be subject to the Company’s prior approval (or deemed approval) in accordance with Section 6.1 hereof. In addition, the specific media or publications by or in which such advertisements and promotions shall be distributed also shall be subject to the Company’s prior approval (or deemed approval) in accordance with Section 6.1 hereof. Without limiting the generality of the foregoing, Licensee shall not place any material in any medium or publication which is not compatible with the reputation, image and prestige of the Company. The foregoing notwithstanding, subject to the Company’s approval of uses in accordance herewith and provided that Licensee uses all commercially reasonable efforts to prevent solicitation of and sales to customers outside the Territory, the Company agrees that Licensee may utilize the Licensed Mxxx Marks on the Internet (x) to advertise (but not sell) Articles on Licensee’s website at http://___hxxx://xxx.xxxxxxxxxxxxxxx.xxx, and other sites approved by the Company, and (y) in emails with Licensee’s customers located within the Territory (but not in unsolicited emails).

Advertising/General. Licensee shall exercise its best efforts to promote and advertise Articles in the various appropriate media throughout the Territory. Any advertisements or promotions related to Articles shall be subject to the Company’s prior approval (or deemed approval) in accordance with Section 6.1 hereof. In addition, the specific media or publications by or in which such advertisements and promotions shall be distributed also shall be subject to the Company’s prior approval (or deemed approval) in accordance with Section 6.1 hereof. Without limiting the generality of the foregoing, Licensee shall not place any material in any medium or publication which is not compatible with the reputation, image and prestige of the Company. The foregoing notwithstanding, subject to the Company’s approval of uses in accordance herewith and provided that Licensee uses all commercially reasonable efforts to prevent solicitation of and sales to customers outside the Territory, the Company agrees that Licensee may utilize the Licensed Mxxx on the Internet (x) to advertise (but not sell) Articles on Licensee’s website at http://___, and other sites approved by the Company, and (y) in emails with Licensee’s customers located within the Territory (but not in unsolicited emails).