Common use of Advertising Identifier and Tracking Preference; Ad Network APIs Clause in Contracts

Advertising Identifier and Tracking Preference; Ad Network APIs. You and Your Applications (and any third party with whom You have contracted to serve advertising) may use the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier. For Applications compiled for any Apple-branded product providing access to the Ad Support APIs, You agree to check a user’s Tracking Preference prior to serving any advertising using the Advertising Identifier, and You agree to abide by a user’s setting in the Tracking Preference in Your use of the Advertising Identifier and in Your use of any other user or device data for tracking. In addition, You may request to use the Ad Network APIs to track application advertising conversion events. If You are granted permission to use the Ad Network APIs, You agree not to use such APIs, or any information obtained through the use of the Ad Network APIs, for any purpose other than verifying ad validation information as part of an advertising conversion event. You agree not to combine, correlate, link, or otherwise associate, either directly or indirectly, information that is provided as part of the ad validation through the use of the Ad Network APIs with other information You may have about a user. Apple reserves the right to reject any requests to use the Ad Network APIs, in its sole discretion.

Appears in 4 contracts

Samples: Developer Programme Licence Agreement, License Agreement, Licence Agreement

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