Common use of Advertising Inventory Release Rules Clause in Contracts

Advertising Inventory Release Rules. 1. Any Offsite Advertising Inventory (including Fixed Location Advertising Inventory) made available by SINA from time to time under its advertising filing system that has not been reserved and that SINA Agent intends to acquire in connection with the offering of any type of advertising contemplated under this Agreement shall be subject to the approval procedures set forth under this Schedule C, and shall: i. be reserved under such advertising filing system no less than twenty-five (25) Business Days prior to its offering, and completed with contract approval procedures within twenty-five (25) Business Days upon such reserve; or ii. be reserved under such advertising filing system no less than fifteen (15) Business Days prior to its offering, produced into a draft contract form within fifteen (15) Business Days upon such reserve, and completed with contract approval procedures no less than three (3) Business Days prior to its offering. 2. Any Offsite Advertising Inventory unavailable under the advertising filing system (“Non-standard Inventory”) that SINA Agent intends to acquire in connection with the offering of any type of advertising contemplated under this Agreement shall be subject to the approval procedures provided under this Schedule C, produced into a draft contract form within five (5) Business Days upon the generation of the Non-standard Inventory in the Non-standard Inventory list, and completed with contract approval procedures within ten (10) Business Days upon the production of such draft contract form. 3. SINA is entitled to release any foregoing Advertising Inventory in connection with the offering of any advertising other than Real Estate Advertising and to any and all revenue arising therefrom if SINA Agent fails to comply with the procedures and/or time requirements provided under this Schedule C.

Advertising Inventory Release Rules. 1. Any Offsite Advertising Inventory (including Fixed Location Advertising Inventory) made available by SINA from time to time under its advertising filing system that has not been reserved and that SINA Agent intends to acquire in connection with the offering of any type of advertising contemplated under this Agreement shall be subject to the approval procedures set forth under this Schedule C, and shall: i. be reserved under such advertising filing system no less than twenty-five (25) Business Days prior to its offering, and completed with contract approval procedures within twenty-five (25) Business Days upon such reserve; or ii. be reserved under such advertising filing system no less than fifteen (15) Business Days prior to its offering, produced into a draft contract form within fifteen (15) Business Days upon such reserve, and completed with contract approval procedures no less than three (3) Business Days prior to its offering. 2. Any Offsite Advertising Inventory unavailable under the advertising filing system (“Non-standard Inventory”) that SINA Agent intends to acquire in connection with the offering of any type of advertising contemplated under this Agreement shall be subject to the approval procedures provided under this Schedule C, produced into a draft contract form within five (5) Business Days upon the generation of the Non-standard Inventory in the Non-standard Inventory list, and completed with contract approval procedures within ten (10) Business Days upon the production of such draft contract form. 3. SINA is entitled to release any foregoing Advertising Inventory in connection with the offering of any advertising other than Real Estate Advertising and to any and all revenue arising therefrom if SINA Agent fails to comply with the procedures and/or time requirements provided under this Schedule C.C. SINA Homepage top to bottom 20,500 20 410,000 SINA Homepage top to right side 17,000 9 153,000 SINA Homepage top to left side 16,000 9 144,000 SINA Homepage top to bottom 8,000 20 160,000 SINA Homepage small scroll bar 9,000 5 45,000 SINA Homepage top to bottom text link 5,500 8 44,000 SINA Homepage left side flash (two rounds) 13,000 2 26,000 Total: 982,000 Note: for each Agency Period, Business Day is paid day and non-Business Day belongs to Holiday Giveaway Inventory. The number of the paid day is 251 in a whole calendar year. If the Agency Period is shorter a whole calendar year (like the 1st and 11th Agency Period), the number of the paid day will be equal to that of all Business Day during such Agency Period. Accordingly, unless adjusted pursuant to Section 5.03 and/or Section 5.04(a)(ii) of this Agreement, the Fixed Location Advertising Annual Cap for each Agency Period from the 2nd to 10th Agency Period is RMB 246,482,000, and the Fixed Location Advertising Annual Cap for 1st and 11th Agency Period will be RMB982,000 multiplied by the number of Business Day during each period respectively. SINA Homepage Auto/Real Estate xxxx://xxx.xxxx.xxx.xx/ 5.5 News Center Category I— Brief News xxxx://xxxx.xxxx.xxx.xx/ 2/3 Not a whole piece Category II—Scroll News xxxx://xxxx.xxxx.xxx.xx/ 7 5 6 Middle bar Left Sidebar Right Sidebar Pictures Channel xxxx://xxxx.xxxx.xxx.xx/photo/ 1 Navigation Picture Blog Channel Category II —Real Estate xxxx://xxxx.xxxx.xxx.xx/ 10 12 10 Middle bar Left Sidebar Right Sidebar Finance Channel Category I —Finance News xxxx://xxxxxxx.xxxx.xxx.xx/ 3 3 Middle bar Left Sidebar Finance Channel xxxx://xxxxxxx.xxxx.xxx.xx/money/xxxxx.xxxxx Crosscutting Mortgage Calculator BBS Category II xxxx://xxx.xxxx.xxx.xx/ Crosscutting 1. Leju Channels 2. xxxxxx.xxx

Advertising Inventory Release Rules. 1. Any Offsite Advertising Inventory (including Fixed Location Advertising Inventory) made available by SINA from time to time under its advertising filing system that has not been reserved and that SINA Agent intends to acquire in connection with the offering of any type of advertising contemplated under this Agreement shall be subject to the approval procedures set forth under this Schedule C, and shall: i. be reserved under such advertising filing system no less than twenty-five (25) Business Days prior to its offering, and completed with contract approval procedures within twenty-five (25) Business Days upon such reserve; or ii. be reserved under such advertising filing system no less than fifteen (15) Business Days prior to its offering, produced into a draft contract form within fifteen (15) Business Days upon such reserve, and completed with contract approval procedures no less than three (3) Business Days prior to its offering. 2. Any Offsite Advertising Inventory unavailable under the advertising filing system (“Non-standard Inventory”) that SINA Agent intends to acquire in connection with the offering of any type of advertising contemplated under this Agreement shall be subject to the approval procedures provided under this Schedule C, produced into a draft contract form within five (5) Business Days upon the generation of the Non-standard Inventory in the Non-standard Inventory list, and completed with contract approval procedures within ten (10) Business Days upon the production of such draft contract form. 3. SINA is entitled to release any foregoing Advertising Inventory in connection with the offering of any advertising other than Real Estate Advertising and to any and all revenue arising therefrom if SINA Agent fails to comply with the procedures and/or time requirements provided under this Schedule C.C. SINA Homepage top to bottom 20,500 20 410,000 SINA Homepage top to right side 17,000 9 153,000 SINA Homepage top to left side 16,000 9 144,000 SINA Homepage top to bottom 8,000 20 160,000 SINA Homepage small scroll bar 9,000 5 45,000 SINA Homepage top to bottom text link 5,500 8 44,000 SINA Homepage left side flash (two rounds) 13,000 2 26,000 Total: 982,000 Note: for each Agency Period, Business Day is paid day and non-Business Day belongs to Holiday Giveaway Inventory. The number of the paid day is 251 in a whole calendar year. If the Agency Period is shorter a whole calendar year (like the 1st and 11th Agency Period), the number of the paid day will be equal to that of all Business Day during such Agency Period. Accordingly, unless adjusted pursuant to Section 5.03 and/or Section 5.04(a)(ii) of this Agreement, the Fixed Location Advertising Annual Cap for each Agency Period from the 2nd to 10th Agency Period is RMB 246,482,000, and the Fixed Location Advertising Annual Cap for 1st and 11th Agency Period will be RMB982,000 multiplied by the number of Business Day during each period respectively. Channel Location Name Reference Webpage Piece Note SINA Homepage Auto/Real Estate xxxx://xxx.xxxx.xxx.xx/ 5.5 News Center Category I— Brief News xxxx://xxxx.xxxx.xxx.xx/ 2/3 Not a whole piece Category II— Scroll News xxxx://xxxx.xxxx.xxx.xx/ 7 Middle bar 5 Left Sidebar 6 Right Sidebar Pictures Channel xxxx://xxxx.xxxx.xxx.xx/photo/ 1 Navigation Picture Blog Channel Category II — Real Estate xxxx://xxxx.xxxx.xxx.xx/ 10 Middle bar 12 Left Sidebar 10 Right Sidebar Finance Channel Category I — Finance News xxxx://xxxxxxx.xxxx.xxx.xx/ 3 Middle bar 3 Left Sidebar Finance Channel xxxx://xxxxxxx.xxxx.xxx.xx/money/xxxxx.xxxxx Crosscutting Mortgage Calculator BBS Category II xxxx://xxx.xxxx.xxx.xx/ Crosscutting 1. Leju Channels 2. xxxxxx.xxx 3. xxxxxxx.xxx

Advertising Inventory Release Rules. 1. Any Offsite Advertising Inventory (including Fixed Location Advertising Inventory) made available by SINA from time to time under its advertising filing system that has not been reserved and that SINA Agent intends to acquire in connection with the offering of any type of advertising contemplated under this Agreement shall be subject to the approval procedures set forth under this Schedule C, and shall: i. be reserved under such advertising filing system no less than twenty-five (25) Business Days prior to its offering, and completed with contract approval procedures within twenty-five (25) Business Days upon such reserve; or ii. be reserved under such advertising filing system no less than fifteen (15) Business Days prior to its offering, produced into a draft contract form within fifteen (15) Business Days upon such reserve, and completed with contract approval procedures no less than three (3) Business Days prior to its offering. 2. Any Offsite Advertising Inventory unavailable under the advertising filing system (“Non-standard Inventory”) that SINA Agent intends to acquire in connection with the offering of any type of advertising contemplated under this Agreement shall be subject to the approval procedures provided under this Schedule C, produced into a draft contract form within five (5) Business Days upon the generation of the Non-standard Inventory in the Non-standard Inventory list, and completed with contract approval procedures within ten (10) Business Days upon the production of such draft contract form. 3. SINA is entitled to release any foregoing Advertising Inventory in connection with the offering of any advertising other than Real Estate Advertising and to any and all revenue arising therefrom if SINA Agent fails to comply with the procedures and/or time requirements provided under this Schedule C.C. SINA Homepage top to bottom 20,500 20 410,000 SINA Homepage top to right side 17,000 9 153,000 SINA Homepage top to left side 16,000 9 144,000 SINA Homepage top to bottom 8,000 20 160,000 SINA Homepage small scroll bar 9,000 5 45,000 SINA Homepage top to bottom text link 5,500 8 44,000 SINA Homepage left side flash (two rounds) 13,000 2 26,000 Note: for each Agency Period, Business Day is paid day and non-Business Day belongs to Holiday Giveaway Inventory. The number of the paid day is 251 in a whole calendar year. If the Agency Period is shorter a whole calendar year (like the 1st and 11th Agency Period), the number of the paid day will be equal to that of all Business Day during such Agency Period. Accordingly, unless adjusted pursuant to Section 5.03 and/or Section 5.04(a)(ii) of this Agreement, the Fixed Location Advertising Annual Cap for each Agency Period from the 2nd to 10th Agency Period is RMB 246,482,000, and the Fixed Location Advertising Annual Cap for 1st and 11th Agency Period will be RMB982,000 multiplied by the number of Business Day during each period respectively. SINA Homepage Auto/Real Estate xxxx://xxx.xxxx.xxx.xx/ 5.5 News Center Category I— Brief News xxxx://xxxx.xxxx.xxx.xx/ 2/3 Not a whole piece Category II—Scroll News xxxx://xxxx.xxxx.xxx.xx/ 7 Middle bar 5 Left Sidebar 6 Right Sidebar Pictures Channel xxxx://xxxx.xxxx.xxx.xx/photo/ 1 Navigation Picture Blog Channel Category II —Real Estate xxxx://xxxx.xxxx.xxx.xx/ 10 Middle bar 12 Left Sidebar 10 Right Sidebar Finance Channel Category I —Finance News xxxx://xxxxxxx.xxxx.xxx.xx/ 3 Middle bar 3 Left Sidebar Finance Channel xxxx://xxxxxxx.xxxx.xxx.xx/money/xxxxx.xxxxx Crosscutting Mortgage Calculator BBS Category II xxxx://xxx.xxxx.xxx.xx/ Crosscutting 1. Leju Channels 2. xxxxxx.xxx