Common use of Advertising Payments Clause in Contracts

Advertising Payments. In addition to sums that may be expended by Licensee for cooperative and other advertising of Articles, Licensee shall pay to the Company for each Annual Period an amount equal to two percent (2%) of “Net Sales” (as hereinafter defined) of Articles for such Annual Period (each, the “Advertising Minimum” for such Annual Period). The Company shall spend the amount so paid by Licensee to advertise the name and/or mxxx “BXXX XXXXX” (or variations thereof) in such manners as the Company determines are appropriate in its sole discretion. The Advertising Minimum hereunder shall be accounted for and paid quarterly within thirty (30) days after close of each calendar quarter during the term of this Agreement (or portion thereof in the event of prior termination for any reason).