American Express Program Participation Sample Clauses

American Express Program Participation. The following applies only if Sub-merchant participates in the American Express Program, as controlled by the American Express OptBlue Program Operating Regulations: 1. Sub-merchant must comply with, and accept Cards in accordance with, the terms of this Agreement and the American Express Merchant Operating Guide, as such terms may be amended from time to time. 2. Sub-merchant acknowledges that the American Express Merchant Operating Guide is incorporated by reference (available here: ▇▇▇▇▇://▇▇▇.▇▇▇▇- ▇▇▇▇▇▇.▇▇▇/▇▇▇▇▇▇▇/▇▇▇/▇▇▇/▇▇_▇▇/▇▇▇▇▇▇▇/▇▇-▇▇▇.▇▇▇). 3. Sub-merchant expressly authorizes Provider to submit transactions to, and receive settlement from, American Express on behalf of the Sub-merchant. Rev. 11/07/2021 pg. 16 4. Sub-merchant expressly consents for (i) Provider to collect and disclose Transaction Data, Sub- merchant Data, and other information about the Sub-merchant to American Express; and (ii) American Express to use such information to perform its responsibilities in connection with the Program, promote the American Express Network, perform analytics and create reports, and for any other lawful business purposes, including commercial marketing communication purposes within the parameters of the Program Agreement, and important transactional or relationship communications from American Express. 5. Sub-merchant may opt-out of marketing messages by notifying Provider, however it will not preclude them from receiving important transactional or relationship communications from American Express. You may continue to receive marketing communications while American Express updates its records to reflect your choice. Opting out of commercial marketing communications will not preclude you from receiving important transactional or relationship messages from American Express. 6. Sub-merchant acknowledges that it may be converted from the Program to a direct Card acceptance relationship with American Express if and when it becomes a High CV Merchant in accordance with Section 10.5, "High CV Merchant Conversions". Sub-merchant expressly agrees that, upon conversion, (i) it will be bound by American Express' then-current Card Acceptance Agreement; and (ii) American Express will set pricing and other fees payable by the Sub- merchant for Card acceptance.