Common use of Approval of Use Clause in Contracts

Approval of Use. Prior to using any Marketing Material or depicting or presenting any LLC Xxxx in or on any marketing or advertising material or otherwise, Cinemark shall submit a sample of such Marketing Material or other material to LLC for approval. LLC shall exercise commercially reasonable efforts to approve (which shall not be unreasonably withheld) or reject any such Marketing Material or other material submitted to it for review within five (5) business days from the date of receipt by LLC. Cinemark shall not use, publish, or distribute any Marketing Material or other material unless and until LLC has so approved it in writing. Upon receipt of such approval from LLC for a particular Marketing Material or other material, Cinemark shall not be obligated to submit to LLC substantially similar material for approval; provided, however, Cinemark shall timely furnish samples of all such material to LLC.

Approval of Use. Prior to using any Marketing Material or depicting or presenting any LLC Cinemark Xxxx in or on any marketing or advertising material or otherwise, Cinemark LLC shall submit a sample of such Marketing Material or other material to LLC Cinemark for approval. LLC Cinemark shall exercise commercially reasonable efforts to approve (which shall not be unreasonably withheld) or reject any such Marketing Material or other material submitted to it for review within five (5) business days from the date of receipt by LLC. Cinemark LLC shall not use, publish, or distribute any Marketing Material or other material unless and until LLC Cinemark has so approved it in writing. Upon receipt of such approval from LLC Cinemark for a particular Marketing Material or other material, Cinemark LLC shall not be obligated to submit to LLC Cinemark substantially similar material for approval; provided, however, Cinemark LLC shall timely furnish samples of all such material to LLCCinemark.