BRAND IDENTITY. A. The Company has the right to offer, provide, and market services using Partner Frequencies, and the NDS national switching networks only under the Licensed Marks. From time to time, if the NDS use additional trademarks or service marks owned by any member of the Nextel Group, NWIP will amend Exhibit A to the Trademark License Agreement to provide the Company with the right to use such additional marks as provided. In the case of licensed or other non-owned names or marks, NWIP will provide the Company the right to use such name or marks, but only to the extent that use by the Company is consistent with (and will not result in any additional costs or other adverse effects or consequences to the Nextel Group under) the agreements with the third parties that own or license the marks or names to Nextel, and subject to the Trademark License Agreement, or, in the case of non-owned marks, a license agreement in substantially the same form. If, after using its reasonable best efforts, neither NWIP nor the Company can obtain for the Company the right to use a name or mark that is not owned by a member of the Nextel Group and if the NXX xffers a service that is distributed and identified primarily with that name or mark, that service cannot be a Required Service unless the Company xx xfforded the right to use that name or mark on the same terms as the NDS. If Nextel elects to make a materxxx change in its brand identity, NWIP will notify the Company and the Company will be required to implement such change in the same manner and time frame as Comparable Service Areas of the NDS, provided that if such change is to be implemented in fewer than twelve months, NWIP will compensate the Company for its reasonable out-of-pocket costs attributable to such change.
BRAND IDENTITY. Licensee will observe and protect the HP Trademarks and the HP Brand identity by complying with the HP Trademark Guidelines and the HP Creative Resource Library. Licensee will ensure that all HP Branded Products distributed by Licensee use only the HP Trademarks and only HP-approved artwork, packaging, and labeling. Licensee will maintain strict control over HP artwork, silk screens, and related materials and handle the same as HP Confidential Information not to be provided to or used by any other Entity without HP’s prior written consent. Licensee may not use the HP Trademarks or display the HP Trademarks on Packaging and Advertising Materials in a manner that is not fair or accurate, or is likely to confuse or mislead, or which might reflect negatively on the HP Trademarks or HP. Except as provided in this Agreement, Licensee agrees not to affix, or allow third parties to affix, the HP Trademarks to products other than the HP Branded Products or the associated Packaging and Advertising Materials. Licensee agrees not to use any other trademark or service mxxx in proximity to an HP Trademark or combine the marks so as to create a composite mxxx. Trademark License Agreement by and between HP and Life Clips This document is CONFIDENTIAL to all Parties
BRAND IDENTITY. TEMPLATES Y MATERIALS
BRAND IDENTITY. To xxxxxx a unified and recognizable brand identity for ESRIUM, we've crafted a distinct project logo (see ANNEX 1), chosen by the consortium from three designs, and created tailored Microsoft Word (ANNEX 2) and PowerPoint templates (ANNEX 3) for consistent branding in communications. These efforts aim to ensure a uniform visual identity across presentations and written deliverables. While these templates are accessible to consortium members on the ESRIUM-Cloud in the '\Templates' folder, the effectiveness of our branding guidelines is exemplified in various project presentations. These can be viewed in the ¨Learn¨ section of the ESRIUM website, showcasing how the consortium has successfully adopted the provided templates to reflect ESRIUM's cohesive brand image in their presentations.
BRAND IDENTITY. CLIENT agrees with AGENCY that protecting the brand identity of the CLIENT is critical to CLIENT's and AGENCY's success. Therefore, in order to protect the integrity, consistency and image of the Web4Boats brand, AGENCY will serve as a primary but not necessarily exclusive marketing/communications agency for CLIENT, particularly with respect to advertising, direct-mail, public relations, and trade show collateral.
BRAND IDENTITY. The key to a successful brand identity lies in developing a logo that truly reflects the idea of the project. For XXXXXXX, the logo had to entail the concepts of interaction, personalisation and integration. With this in mind, the designer came up with various proposals. We eventually selected our current logo, which is a small alteration of the first logo that was suggested. With the “play” symbol, the logo refers both to the interactive as the personalised aspect: it symbolizes an arrow, referring to automatic engagement, and a play button of radio, referring to the possibility of pausing and playing as you choose. By utilizing a sleek font such as “Proxima Nova”, in combination with a modern design and fresh color, the brand identity of MARCONI contributes to the project’s visibility from the very beginning. Figure 1: Logo proposals Figure 2: The winning logo
BRAND IDENTITY. The E-LOBSTER website is consistent with the project’s brand identity and it is developed using the same colour palette of the logo. Actually, in order to allow an easier identification for the public as well as to favour a better visibility for E-LOBSTER during the dissemination activities, all the external actions of the project will be characterized by specific graphic designs based on the project logo.
BRAND IDENTITY. To give ESRIUM a common image towards the outside world and to coherently communicate the project with a clear and recognizable brand, a new project logo has been created (ANNEX 1) and selected by the consortium (out of three options). Microsoft Word (ANNEX 2) and PowerPoint templates (ANNEX 3) have also been created to support all project partners preparing presentations, written deliverables, etc. All templates can be found on the ESRIUM-Cloud in the folder \Templates (available only for consortium members).
BRAND IDENTITY. In order to make the project stand out and to build a solid and long-lasting visual identity that can be easily recognised by potential stakeholders, a project brand identity has been developed. First of all, a “beachhead” has been defined: in the marketing jargon, a beachhead identifies that unique value of a project/product that makes it competitive on the so called “beachhead market”, a small market with specific characteristics that make it an ideal target to sell a new product or service. E-LOBSTER beachhead is an innovative R+G (Railway to Grid) Management system which, combined with advanced power electronics, will be able to reduce electricity losses in both the power distribution network and the light railway network. In fact, E-LOBSTER system will be able to make the best use of the available energy on both the grids by increasing their mutual synergies and maximising the consumption of local Renewable Energy Sources (RES) production through electric energy storages. Moreover, several USPs (Unique Selling Points), which are factors that differentiates E-LOBSTER R+G Management Systems from its potential competitors, have been identified in order to highlight a clear articulated and appealing benefit of E-LOBSTER, offering something that competitive technologies cannot or do not offer: Benefits Stakeholders USP Economical Relevant associations representing the interest of DSOs, TSOs, Energy retailers, technologies providers, Aggregators and ESCOs E-LOBSTER will increase energy systems efficiency, resulting in a reduction of distribution losses. Environmental Railways and electric public transport managers E-LOBSTER will limit transport emissions, promoting electrified urban transport and their new role of grid stability providers Social Local and regional government E-LOBSTER will promote the use of Renewable Energy Sources (RES) Having in mind E-LOBSTER beachhead, the following project logo has been designed:
