Branding Strategy. ANZ New Zealand continues to simplify its brand portfolio. The Retail, Commercial and Institutional segments all operate under the ANZ brand except in specialized markets. In specialized markets, the ANZ New Zealand Group is further represented by the following brands: • UDC (asset finance); • ANZ Securities (online share and debt instrument trading); • ANZ Investments (superannuation and investment products); • OnePath Life (insurance); and • Bonus Bonds.
Branding Strategy. The Parties, through the Joint Commercialization Committee, shall use good faith efforts to generate and adopt (and thereafter may modify and update) a global branding strategy for Licensed Products for use in the Field throughout the world, including key messages and any desired shared trademarks with respect to Licensed Products, (the “Global Branding Strategy”). In the event the Parties desire to conduct a joint process for considering trademarks for the Licensed Products, then the Parties shall coordinate through the Joint Commercialization Committee and share [***] external out-of-pocket costs incurred in connection with such selection process (including naming agency fees). Upon request by a Party, the other Party shall provide copies of promotional materials or educational materials as then used by such other Party in the Commercialization of Licensed Products in the Field in the Mersana Territory or any Major Market Country, as applicable.
Branding Strategy. An initial decision in the project was that of separating the name of the main technology which is going to be produced as result of the project, namely the micro-ROS technology, and the name of this EU funded project which is bringing initial funding to activities linked to development of the micro-ROS technology, namely OFERA. There are several reasons why this decision was taken, concretely: ● Projects are, by definition, limited in time while we aim at delivering the key message that micro-ROS is a technology planned to stay there for a long period, without being subject to the temporal constraints of concrete projects. OFERA, in this respect, is just the project that brings initial funding to activities of micro-ROS. It is important that target audiences (developers, system architects) approach the technology without the negative connotation of approaching something that is planned to end someday, a feeling that is unavoidable when we are talking about a project. We aim at bringing the message that continuation of micro-ROS is not an incognita and it is not bound to the duration of projects. ● EU funded projects are inevitably connected to research activities in the European context while we intend to emphasis the market-oriented and global dimensions of micro-ROS. By keeping the concept of the project separate from the technology, we are able to place activities and results in the right context (e.g., WPs, tasks and deliverables with their corresponding coding just under the umbrella of the OFERA project). ● Contributing to a funded project, which inherently comprises concrete partners funded for the purpose and bound by a contract, raises higher barriers for contribution from third parties which is an ultimate goal in micro-ROS. Contributing to development of a technology managed as an open source product on GitHub raises less suspicion. By distinguishing the two spaces using two different names, we separate the contract under which a number of partners are collaborating and the space for a more open, agile and flexible collaboration.
Branding Strategy. Positioning The overall partnership will be referred to as the Terra Bella Colombia Program. In Spanish Programa de Terra Bella Colombia. A specific program logo will not be developed. Program Communications and Publicity Primary and Secondary Audiences There will be multiple audiences targeted by the Terra Bella Colombia Program. These include: Primary audience • Investors in Colombia, who could commit additional capital in the future to the Terra Bella Colombia Fund or the sector more generally. • Cooperatives involved in smallholder production in crops that are limited to reducing deforestation (coffee, cacao, acai, peach palm) Secondary audience • Colombian NGOs, CSOs, government ministries, industry groups, International impact investors and donors • International impact investors and donors Communications or Program Materials The Communication Plan for Terra Bella Colombia Activity, under Terra’s responsibility, will identify program objectives, activities, results and lessons learned on an on-going basis to feed communication activities led by USAID as well as those initiated by Terra. The initial web presence for the TA facility has been completed and is on webpages on the xxxxxxxxxxxxxxxxxx.xxx url. The web presence will be expanded in Year 2 in two phases: Phase Web Presence Features Date 1 On xxxxxxxxxxxxxxxxxx.xxx Dedicated section for Terra Bella Colombia with multiple pages to support all the TA work and Fund achievements (as appropriate) Q2 2017
Branding Strategy. The Contractor’s approach to marking and branding will be governed by standard USAID marking and branding guidelines in ADS 320, as well as the Branding Strategy outlined below. The name of the project: Financial Management and Oversight Support Services to Strengthen Program Execution. How the contractor will communicate sponsorship: (i.e., as "from the American People," "jointly sponsored” by USAID and the host-country government, or in some other way) How to maximize credit for the assistance provided by the American people through USAID: (To be modified by the planning office based on the needs of the activity and can be adjusted as needed for ‘low’ or ‘medium’ visibility activities) The contractor must ensure that the project (as well as the fact that it is made possible by the American people through USAID) receives broad visibility not only among its beneficiaries and counterparts, but also among the general public in Nigeria. The contractor may identify, in consultation with USAID, groups/sub-groups of target audiences for the project’s public communications. Any other organization(s) (e.g. host-country governments or other donors) to acknowledge: Co-branding and co-marking of public communications with host government partners and partners in public-private partnerships is encouraged in order to promote local ownership of the initiatives supported by USAID. Co-branding and co-marking is to be specified in the branding implementation plan and will require approval by USAID.
Branding Strategy. No later than […***…] from the Effective Date with respect to the initial Indication with respect to which a BLA for the Licensed Product is filed in the United States and no later than […***…] prior to the expected date of First Commercial Sale of any other Licensed Product in the Novartis Territory, Novartis will prepare and present to the JCC a branding and messaging strategy (the “Branding Strategy”) with respect to the Licensed Product in the Novartis Territory. Novartis will provide the proposed Branding Strategy to the JCC for its review and will reasonably consider any recommendations and suggestions of the JCC, including any suggestions regarding whether or not the brand name, logo and trademark used by Novartis for the Licensed Product in the Novartis Territory should be consistent with the brand name, logo and trademark used by BeiGene for the Licensed Product in the BeiGene Territory. Thereafter, not less than […***…], the JCC will discuss the Branding Strategy and Novartis will share market updates with the JCC.
Branding Strategy. No later than […***…] prior to the expected date of First Commercial Sale of any other Licensed Product in the Novartis Territory, Novartis will prepare and present to the JCC a branding and messaging strategy (the “Branding Strategy”) with respect to the Licensed Product in the Novartis Territory. Novartis will provide the proposed Branding Strategy to the JCC for its review and will reasonably consider any recommendations and suggestions of the JCC. Thereafter, not less than […***…], the JCC will discuss the Branding Strategy and Novartis will share market updates with the JCC.
Branding Strategy. In accordance with ADS 320 Branding and Marking, and USAID’s overall policy, all assistance delivered through this program must be clearly credited to the American People. This Branding Strategy outlines the framework in which materials and communications use to promote the program deliver the message that the assistance is from the American People, as well as to ensure appropriate use of the USAID identity markings. The branding strategy for this contract, as specified in USAID ADS 320.3.2.1, is as follows: Program Name: Integrated Management of Cultural Tourism (IMCT)
Branding Strategy. USAID and Papyrus S.A. will brand equally on all activities or products under this award (320.3.3 &22 CFR 226.91(a)). USAID identity will be co-branded as per guidance laid---‐out in the USAID Graphic Standards Manual. Partner logo: Project Name: Konbit Logos/Project identity: There will be no Konbit Project logo. Co branding 1 Prior to publication of the website, USAID Legislative and Public Affairs Papyrus S.A. will acknowledge its partners Ayiti Nexus, TetraTech and Xxxxx Xxxxx & Associates but will not display their logos.
Branding Strategy
