Common use of Branding Clause in Contracts

Branding. 3.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 below. 3.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customers, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 CLEC will provide the exclusive interface to CLEC Customers in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 below. 3.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customers, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 CLEC will provide the exclusive interface to CLEC Customers in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s ’ furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s ’ written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 2.1 CLEC is free to brand the Resale services that AT&T ARKANSAS provides to CLEC under the provisions of this Agreement. AT&T ARKANSAS will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s AT&T ARKANSAS’ services, although certain AT&T ARKANSAS’ retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 2.1.1 below. 3.1.1 2.1.1 AT&T ARKANSAS offers certain retail services that utilize electronic branding to designate the services as AT&T’s AT&T ARKANSAS’ retail services. Subject to applicable law, to the extent such services are made available ATTACHMENT 1: RESALE/SOUTHWESTERN BELL TELEPHONE, L.P. for resale to CLEC customers, CLEC may request AT&T ARKANSAS to rebrand such services as CLEC services or to offer them without a brand. AT&T ARKANSAS will review such requests in a timely manner and provide a cost estimate. CLEC agrees to reimburse AT&T ARKANSAS for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T ARKANSAS as of the effective date of this Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T ARKANSAS agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 2.2 CLEC will provide the exclusive interface to CLEC Customers customers in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T ARKANSAS personnel interface directly with CLEC customers in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 below. 3.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customers, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Page 57 of 357 AT&T KENTUCKY/ NEW TALK, INC. Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 CLEC will provide the exclusive interface to CLEC Customers in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s ’ furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s ’ written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 2.1 CLEC is free to brand the Resale services that AT&T ARKANSAS provides to CLEC under the provisions of this Agreement. AT&T ARKANSAS will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s AT&T ARKANSAS’ services, although certain AT&T ARKANSAS’ retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 2.1.1 below. 3.1.1 2.1.1 AT&T ARKANSAS offers certain retail services that utilize electronic branding to designate the services as AT&T’s AT&T ARKANSAS’ retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customers, CLEC may request AT&T ARKANSAS to rebrand such services as CLEC services or to offer them without a brand. AT&T ARKANSAS will review such requests in a timely manner and provide a cost estimate. CLEC agrees to reimburse AT&T ARKANSAS for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T ARKANSAS as of the effective date of this Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T ARKANSAS agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 2.2 CLEC will provide the exclusive interface to CLEC Customers customers in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T ARKANSAS personnel interface directly with CLEC customers in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 2.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T AT&T’s retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 2.1.1 below. 3.1.1 2.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customersEnd Users, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 2.2 CLEC will provide the exclusive interface to CLEC Customers End Users in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers End Users in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 2.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 2.1.1 below. 3.1.1 2.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s AT&T retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customers, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC XXXX agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 2.2 CLEC will provide the exclusive interface to CLEC Customers end users in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers end users in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 2.3 Branding provisions concerning AT&T’s furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment Attachments 2 and Attachments 27 and 27A 3 of this Agreement. 3.4 2.4 CLEC will not, without AT&T’s written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 below. 3.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customers, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC XXXX agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Page 57 of 357 AT&T KENTUCKY/ NEW TALK, INC. Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 CLEC will provide the exclusive interface to CLEC Customers in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s ’ furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s ’ written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 below. 3.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customers, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the expeditethe service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Agreement. To the extent other LSPs subsequently subsequenlty utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 CLEC will provide the exclusive interface to CLEC Customers in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 below. 3.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customers, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC XXXX agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 CLEC will provide the exclusive interface to CLEC Customers in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 Branding provisions concerning AT&T’s furnishing of all forms, business cards or other business materials to CLEC customers in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment and Attachments 27 and 27A of this Agreement. 3.4 CLEC will not, without AT&T’s written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.

Branding. 3.1 2.1 CLEC is free to brand the Resale services that AT&T provides to CLEC under the provisions of this Agreement. AT&T will not brand such Resale services provided to CLEC under this Agreement as being AT&T’s services, although certain AT&T AT&T’s retail services that utilize electronic branding are subject to the further provisions of Section 3.1.1 2.1.1 below. 3.1.1 2.1.1 AT&T offers certain retail services that utilize electronic branding to designate the services as AT&T’s retail services. Subject to applicable law, to the extent such services are made available for resale to CLEC customersEnd Users, CLEC may request AT&T to rebrand such services as CLEC services or to offer them without a brand. AT&T will review such requests in a timely manner and provide a cost estimate. CLEC agrees to reimburse AT&T for its costs associated with the technical modifications necessary for such services to be unbranded or rebranded, including the costs to expedite the service availability to meet CLEC’s needs. CLEC must accept the costs in writing before unbranding or rebranding technical modifications are performed and implemented. These branding and cost recovery provisions are applicable to services other than Directory Assistance and Operator Services offered by AT&T as of the effective date of this Agreement. To the extent other LSPs subsequently utilize such unbranded services, AT&T agrees to reimburse CLEC for a reasonable portion of its costs. 3.2 2.2 CLEC will provide the exclusive interface to CLEC Customers End Users in connection with the marketing, offering or provision of CLEC services, except as otherwise provided in this Agreement. In those instances where AT&T personnel interface directly with CLEC customers End Users in respect to installation, maintenance, and repair services in connection with providing Resale services to CLEC, orally (either in person or by telephone) or in writing, such personnel will identify themselves as acting on behalf of their local service provider. 3.3 2.3 Branding provisions concerning AT&T’s furnishing of all forms, business cards or other business materials to CLEC customers End Users in connection with the ordering and provisioning and maintenance of Resale services provided for in this Agreement are contained in this Attachment Attachments 2 and Attachments 27 and 27A 3 of this Agreement. 3.4 2.4 CLEC will not, without AT&T’s written authorization, offer the Resale services covered by this Agreement using trademarks, service marks, trade names, brand names, logos, insignia, symbols or decorative designs of AT&T or its affiliates.