Cardholder Engagement Plan Sample Clauses

Cardholder Engagement Plan. (a) For each Fiscal Year of the Program, the Company shall develop, in consultation with the Bank’s Manager (and such other individuals designated by the Bank), a proposed Cardholder Engagement Plan for the following Fiscal Year of the Program, which (together with any modifications thereto approved by the Parties) shall be submitted for approval by the Marketing Committee on or before the ninetieth (90th) day prior to the end of the Fiscal Year prior to the Fiscal Year covered by the Cardholder Engagement Plan, and such proposed Cardholder Engagement Plan so submitted, with any modifications thereto approved by the Marketing Committee pursuant to Article III, shall be the “Cardholder Engagement Plan” for the Fiscal Year covered thereby. (b) Changes to the Cardholder Engagement Plan may be proposed by either Party and considered for approval or disapproval by the Marketing Committee pursuant to the provisions of Section 5.7(a).