Common use of Clear Gifs Clause in Contracts

Clear Gifs. Clear gifs are tiny graphics with a unique identifier (which may be invisible to you), similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages (or communications) and are about the size of the period at the end of this sentence. These clear gifs, help us better manage content on the Website by informing us what content is effective.