Common use of Co-Branding/Marketing Clause in Contracts

Co-Branding/Marketing. i) DOE shall conduct SYEP marketing and outreach in accordance with this Scope of Work and DYCD’s “Co-Branding/Marketing Guidelines,” which are posted on DYCD Connect, in order to promote and publicize SYEP. The guidelines include, but are not limited to, the following requirements: (1) To include DYCD’s logo and the “Summer Youth Employment Program” or “SYEP” language in all Program-related signage, publications, print materials, communications, and advertisements. (2) To post a 311 sign in its Program Facility/ies naming “New York City Department of Youth and Community Development” or “DYCD” as the agency that funds the program services, and lists the City’s hotline for government information and non-emergency services. The DOE may also include its own name and/or logo in such materials. (3) To co-brand DYCD in all posts shared on social media. Co-branding is defined as tagging @NYCYouth and, where space allows, using the hashtags #WorkforceConnect, #DYCD, and/or #NYCSYEP. (4) To cooperate with DYCD’s marketing and outreach efforts to promote and publicize DYCD-funded services. ii) Notwithstanding anything to the contrary contained herein, the DOE shall not be obligated to develop or produce marketing materials for SYEP.

Co-Branding/Marketing. i) DOE Contractor shall conduct SYEP marketing and outreach in accordance with this Scope of Work and DYCD’s “Co-Branding/Marketing Guidelines,” which are posted on DYCD Connect, in order to promote and publicize SYEP. The guidelines include, but are not limited to, the following requirements: (1) To include DYCD’s logo and the “Summer Youth Employment Program” or “SYEP” language in all Program-related signage, publications, print materials, communications, and advertisements. (2) To post a 311 sign in its Program Facility/ies naming “New York City Department of Youth and Community Development” or “DYCD” as the agency that funds the program services, and lists the City’s hotline for government information and non-non- emergency services. The DOE Contractor may also include its own name and/or logo in such materials. (3) To co-brand DYCD in all posts shared on social media. Co-branding is defined as tagging @NYCYouth and, where space allows, using the hashtags #WorkforceConnect, #DYCD, and/or #NYCSYEP. (4) To cooperate with DYCD’s marketing and outreach efforts to promote and publicize DYCD-funded services. ii) Notwithstanding anything to the contrary contained herein, the DOE Contractor shall not be obligated to develop or produce marketing materials for SYEP.