Common use of Commencing an Arbitration Clause in Contracts

Commencing an Arbitration. A party who has complied with the informal dispute resolution provisions described above, and who wishes to start arbitration, must submit a Demand for Arbitration and a copy of the Terms to New Era ADR at xxx.xxxxxxxxx.xxx, and must also give notice to the other party. If the notice is being sent to us, it must be emailed to PopID at xxxxxxxx@xxxxx.xxx. If the notice is being sent to you, it will be sent to the email address associated with your Account (if appliable) or via text or SMS message (or a link to a web address sent via text or SMS message), to the mobile telephone number registered with your Account.