comScore Macro Report Clause Samples

The comScore Macro Report clause establishes the requirement for providing or utilizing a comScore Macro Report, which is a standardized analytics report detailing website or digital campaign performance metrics. In practice, this clause typically obligates one party—often a publisher or media partner—to supply regular reports generated by comScore, covering data such as impressions, reach, and audience demographics for specific campaigns or time periods. By mandating the use of comScore's trusted third-party measurement, the clause ensures transparency and consistency in reporting, helping parties accurately assess campaign effectiveness and resolve any discrepancies in performance data.