Cooperative Covenant. The parties agree to cooperatively develop and implement such joint advertising and marketing programs for the Casinos as they may mutually agree upon. In connection with the efforts of the parties under this Agreement, each party shall utilize such personnel, resources, skills, know-how and information, as it considers necessary and consistent with its internal policies. It is understood by the parties that the nature of this cooperative effort is such that results cannot be guaranteed and that these efforts are being performed on a best efforts basis.
Appears in 6 contracts
Samples: Joint Marketing Agreement, Joint Marketing Agreement, Joint Marketing Agreement (Colony Resorts LVH Acquisitions LLC)
Cooperative Covenant. The parties agree to cooperatively develop and implement such joint advertising and marketing programs for the Casinos for the procurement and implementation of insurance products and services, risk management services, legal services, information technology products and services, entertainment products and services and general purchasing needs as they may mutually agree upon. In connection with the efforts of the parties under this Agreement, each party shall utilize such personnel, resources, skills, know-how and information, as it considers necessary and consistent with its internal policies. It is understood by the parties that the nature of this cooperative effort is such that results cannot be guaranteed and that these efforts are being performed on a best efforts basis.
Appears in 4 contracts
Samples: Joint Services Agreement (Colony Resorts LVH Acquisitions LLC), Joint Services Agreement (Colony Resorts LVH Acquisitions LLC), Amended and Restated Joint Services Agreement (Colony Rih Holdings Inc)