Data Ownership and Use. Vantage will own all data associated with Merchant’s use of the Services. Merchant grants Vantage a perpetual, irrevocable, sub- licensable, assignable, worldwide, royalty-free license to use, reproduce, electronically distribute, and display this data for the following purposes: (a) providing and improving the Services; (b) internal usage, including but not limited to, data analytics so long as such data is anonymous and aggregated with other merchant data; (c) complying with legal requirements and assisting law enforcement agencies; and (d) any other purpose for which Merchant provides consent. Vantage may provide copies of all such data to those third-party service providers and processors who facilitate the Services, the Card Brands, and for any given transaction to the financial institution which issued the Card. Vantage may also use or disclose all such data as necessary to enforce its rights under this Agreement. Merchant will not use any transaction information or cardholder information for any purpose not authorized by this Agreement or disclose any such information to any third party without Vantage’s prior written consent.
Appears in 3 contracts
Samples: Sub Merchant Agreement, Sub Merchant Agreement, Sub Merchant Agreement
Data Ownership and Use. Vantage will own all data associated with Merchant’s use of the Services. Merchant grants Vantage a perpetual, irrevocable, sub- licensable, assignable, worldwide, royalty-free license to use, reproduce, electronically distribute, and display this data for the following purposes: (a) providing and improving the Services; (b) internal usage, including but not limited to, data analytics so long as such data is anonymous and aggregated with other merchant data; (c) complying with legal requirements and assisting law enforcement agencies; and (d) any other purpose for which Merchant provides consent. Vantage may provide copies of all such data to those third-third party service providers and processors who facilitate the Services, the Card Brands, and for any given transaction to the financial institution which issued the Card. Vantage may also use or disclose all such data as necessary to enforce its rights under this Agreement. Merchant will not use any transaction information or cardholder information for any purpose not authorized by this Agreement or disclose any such information to any third party without Vantage’s prior written consent.
Appears in 1 contract
Samples: Sub Merchant Agreement