DEDUPLICATION PROCESS AND VALIDATION OF EVENTS Sample Clauses

DEDUPLICATION PROCESS AND VALIDATION OF EVENTS. The ADVERTISER agrees to cooperate with KWANKO in good faith and in a transparent manner in the context of the Deduplication controls that it sets up. In this respect, it shall provide all information required by KWANKO for the recording of Events on first request. In particular, it undertakes to communicate to KWANKO in detailon request , the deduplication rules set up (cf. rules and/or Tools with which it deduplicates its affiliate partners). Any changes to these rules must be notified to KWANKO by e-mail at least 48 hours before the effective implementation of these changes. The ADVERTISER's deduplication rules must comply with the best practices published by the Collective for Digital Marketing Actors (CPA) of which KWANKO is a member. In this context, the ADVERTISER undertakes not to carry out any Deduplication on the Events recorded by KWANKO with the following Channels or e-marketing levers (i) levers not involving advertising investment: direct access/link, natural referencing (SEO), the ADVERTISER's newsletters on its proprietary database (CRM and PRM); (ii) levers involving digital investment: the purchase of keywords on the brand and its spelling derivatives (mispelling), retargeting Tools, any Channel or e-marketing lever that may distort the attribution of an Event due to the way it is delivered. In any event, if the ADVERTISER does not indicate on the Platform the rules and/or Tools with which he deduplicates his/her affiliation partners, he will lose the benefit of the provisions set out below concerning cancellations. The ADVERTISER undertakes to pre-qualify, in its deduplication rules, the reasons for which it might consider an event to be invalid and to communicate them to KWANKO. The Validation Period is the period during which the ADVERTISER may consider an event initiated by an Internet user on his/her Channel via the Campaign to be invalid. The Validation Period is set at a maximum of forty-five (45) days and starts from the date of the Event. During the Validation Period, the ADVERTISER must inform KWANKO, though the Platform, of the number, nature, date, time and amount of the Events to be cancelled and the reasons for this cancellation. Except in the case of duly established fraud on a Publisher, the amount of cancellations is in any case capped, for each Campaign, at the monthly percentage of the following events: 15% of the amount of commissions billed for Events generated, under the conditions defined in this appendix. If the AD...
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