Common use of Direct Marketing Activities Clause in Contracts

Direct Marketing Activities. Licensee shall be responsible for paying all expenses for the development and production of marketing material for the Licensee coverage areas, including without limitation the costs of printing marketing material, printing marketing collateral, direct mailings, billboards, local media, radio and television, and all other advertising activity in the BTAs. Direct Licensee marketing expenses also include the cost for media, direct mail, presentations, printing/collateral, public relations, and trade shows. To the extent that Manager directly pays for any of such expenses, Licensee shall reimburse Manager in accordance with the terms and conditions set forth in SECTION 11.1.