Common use of End User Proprietary Rights Clause in Contracts

End User Proprietary Rights. Subject to the limited rights expressly granted hereunder, End User reserves all rights, title and interest in and to all End User Data, including all related Intellectual Property Rights. As between End User and VECTRA, End User shall retain ownership of all End User Data. No rights are granted to VECTRA under this Agreement other than the limited licenses expressly set forth in this Agreement. End User hereby grants to VECTRA and its authorized third-party service providers the worldwide, nonexclusive, fully paid-up, royalty-free license to access, use, copy, distribute, perform, display and process End User Data to provide, maintain, and improve the Products and perform its obligations under this Agreement and as otherwise directed, requested, or permitted in writing by End User.

End User Proprietary Rights. Subject to the limited rights expressly granted hereunder, End User reserves all rights, title and interest in and to all End User Data, including all related Intellectual Property Rights. As between End User and VECTRA, End User shall retain ownership of all End User Data. No rights are granted to VECTRA under this Agreement other than the limited licenses expressly set forth in this Agreement. End User hereby grants to VECTRA and its authorized third-third party service providers the worldwide, nonexclusive, fully paid-up, royalty-free license to access, use, copy, distribute, perform, display and process End User Data to provide, maintain, and improve the Products and perform its obligations under this Agreement and as otherwise directed, requested, or permitted in writing by End User.