ESCALATION OF LICENSE AND ADVERTISING FEES. In addition to any other increases in the Annual License Fee and the Annual Advertising Fee which are permitted herein, Licensor may, in its sole discretion, increase the Annual License Fee payable for any Initial Year or Subsequent Year commencing on or after January 1, 1998, and/or increase the Annual Advertising Fee payable for any Initial Year or Subsequent Year commencing on or after January 1, 1999, by amounts commensurate with the increases In the Consumer Price Index or media expenses, as the case may be, in accordance with the following:
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Samples: License Agreement (Dobson Sygnet Communications Co), License Agreement (Dobson Sygnet Communications Co), Cellular One License Agreement (Dobson Sygnet Communications Co)