Common use of ESI Name Clause in Contracts

ESI Name. ESI shall grant ADA-ES transition licenses, in the forms of Exhibit M (the "Trxxxxxxxx Trademark License"), to use the ESI Trademarks and Trade Names for the limited use as more fully described below in this Section 5.02 and in Section 5.03. ADA-ES shall, and shall cause each of the other members of its Group over which it has legal or effective direct or indirect control to, at its own expense: (a) Within thirty (30) days following the Distribution Date, change, if necessary, its corporate name to delete therefrom the word "ESI" or any other word that is confusingly similar to the word "ESI;" and (b) Within one year following the Distribution Date, remove any and all references to the ESI Trademark and Trade Names from any and all signs, displays or other identification or advertising material (excluding any such material that is the subject of Section 5.03 below). After the conclusion of such period, ADA-ES and each other member of its respective Group or over which it has legal or effective direct or indirect control shall not use or display any of the ESI Trademarks and Trade Names without the prior written consent of ESI, which consent may be withheld for any reason or no reason whatsoever. After the Distribution date, no party hereto shall represent or permit to be represented to any third Person that it or any member of its Group has a business affiliation with any other party hereto or any member of such other party's Group, except as expressly permitted by any of the Ancillary Agreements.

ESI Name. ESI shall grant ADAgxxxx XXX-ES transition licenses, in the forms of Exhibit M (the "Trxxxxxxxx Transition Trademark License"), to use the ESI Trademarks and Trade Names for the limited use as more fully described below in this Section 5.02 and in Section 5.03. ADA-ES shall, and shall cause each of the other members of its Group over which it has legal or effective direct or indirect control to, at its own expense: (a) Within thirty (30) days following the Distribution Date, change, if necessary, its corporate name to delete therefrom the word "ESI" or any other word that is confusingly similar to the word "ESI;" and (b) Within one year following the Distribution Date, remove any and all references to the ESI Trademark and Trade Names from any and all signs, displays or other identification or advertising material (excluding any such material that is the subject of Section 5.03 below). After the conclusion of such period, ADA-ES and each other member of its respective Group or over which it has legal or effective direct or indirect control shall not use or display any of the ESI Trademarks and Trade Names without the prior written consent of ESI, which consent may be withheld for any reason or no reason whatsoever. After the Distribution date, no party hereto shall represent or permit to be represented to any third Person that it or any member of its Group has a business affiliation with any other party hereto or any member of such other party's Group, except as expressly permitted by any of the Ancillary Agreements.

ESI Name. ESI shall grant ADAxxxxx XXX-ES transition licenses, in the forms of Exhibit M (the "Trxxxxxxxx Transition Trademark License"), to use the ESI Trademarks and Trade Names for the limited use as more fully described below in this Section 5.02 and in Section 5.03. ADA-ES shall, and shall cause each of the other members of its Group over which it has legal or effective direct or indirect control to, at its own expense: (a) Within thirty (30) days following the Distribution Date, change, if necessary, its corporate name to delete therefrom the word "ESI" or any other word that is confusingly similar to the word "ESI;" and (b) Within one year following the Distribution Date, remove any and all references to the ESI Trademark and Trade Names from any and all signs, displays or other identification or advertising material (excluding any such material that is the subject of Section 5.03 below). After the conclusion of such period, ADA-ES and each other member of its respective Group or over which it has legal or effective direct or indirect control shall not use or display any of the ESI Trademarks and Trade Names without the prior written consent of ESI, which consent may be withheld for any reason or no reason whatsoever. After the Distribution date, no party hereto shall represent or permit to be represented to any third Person that it or any member of its Group has a business affiliation with any other party hereto or any member of such other party's Group, except as expressly permitted by any of the Ancillary Agreements.