Fraudulent Impressions Sample Clauses
The 'Fraudulent Impressions' clause is designed to address and prevent the generation of fake or deceptive views, clicks, or interactions in digital advertising. It typically outlines what constitutes a fraudulent impression, such as automated bots or manipulated traffic, and may specify the methods for detecting and handling such activity. By clearly defining and prohibiting fraudulent impressions, this clause helps protect advertisers from paying for illegitimate engagement and ensures the integrity of advertising metrics.
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Fraudulent Impressions. Any method to artificially and/or fraudulently inflates the volume of impressions or clicks is strictly forbidden. Counts of impressions or clicks will be decided solely on the basis of reports generated by AdRight Advertising Network. These prohibited methods include but are not limited to: Bots and Malware, domain masking, click fraud, conversion fraud, running AdRight’s Advertising Material / Javascript tag in hidden iframes, framing an ad-banner’s click-through destination, auto-spawning of browsers, running ‘spiders’ against the Publisher’s own Website, automatic redirecting of users or any other technique of generating automatic or fraudulent (as determined by AdRight, acting reasonably, or based on industry practices) click-through and/or impressions. Advertising Material may not be placed on a page which reloads automatically. Publisher may not require users to click on Advertising Material prior to entering a Website or any area therein or provide incentives of any nature to encourage or require users to click on Advertising Material. Publisher’s clicks- throughs of any link other than AdRight’s Advertising Material, or use of any other means of artificially enhancing click results shall be a material breach of this Agreement, and upon such occurrence, AdRight may terminate this Agreement without prior notification. Such termination is at the sole discretion of AdRight and is not in lieu of any other remedy available at law or equity. AdRight’s ad server will be the official counter for determining the number of Advertising Material delivered under and amounts payable under this Agreement. For each case of intentional or negligent violation of the present provisions, the Publisher hereby undertakes to pay AdRight liquidated damages in each case in an amount to be determined at AdRight’ s equitably exercised discretion and, in the event of dispute, in an amount to be reviewed by court. Each instance of violation shall be subject to liquidated damages in the maximum amount of the current balance of the Publisher Account.
Fraudulent Impressions. Redpath Media’s ad server will be the official counter for determining the number of Advertising Material delivered under and amounts payable under this agreement. Counts of impressions or clicks will be decided solely based on reports generated by Redpath Media Advertising Network. Any method to artificially or fraudulently inflates the volume of impressions or clicks is prohibited. These prohibited methods include but are not limited to: framing an ad-banner’s click-through destination, auto-spawning of browsers, running “spiders” against the Publisher’s own Website, automatic redirecting of users, or any other technique of generating automatic or fraudulent (as determined by Redpath Media, acting reasonably, or based on industry practices) click-through or impressions. Advertising Material must not be placed on a page that reloads automatically. Publisher must not require users to click on Advertising Material before entering a Website or any area in a Website or provide incentives of any nature to encourage or require users to click on Advertising Material. Publisher’s clicks-throughs of any link other than Redpath Media’s Advertising Material or use of any other means of artificially enhancing click results will be a material breach of this agreement, and on that occurrence, Redpath Media may terminate this agreement without prior notice. That termination is at Redpath Media’s sole discretion and is not instead of any other remedy available at law or equity.