Further purposes. Processing for a purpose other than that for which the personal data have been collected, is only possible if:
1. processing for another purpose is compatible with the purpose for which the personal data are initially collected, and the controller takes into account (see GDPR article 6 paragraph 4):
a. any link between the purposes for which the personal data have been collected and the purposes of the intended further processing;
b. the context in which the personal data have been collected, in particular regarding the relationship between data subjects and the controller;
c. the nature of the personal data, in particular whether special categories of personal data are processed, pursuant to Article 9, or whether personal data related to criminal convictions and offences are processed, pursuant to Article 10;
d. the possible consequences of the intended further processing for data subjects;
e. the existence of appropriate safeguards, which may include encryption or pseudonymizing. Or:
2. when further processing is based on consent; Or when:
3. when further processing is based on legislation on which specific exceptions apply.
03.01.01 Explanation (1)
03.01.02 Explanation (2)
03.01.03 Explanation (3)
03.01.04 Explanation (4)
03.01.05 Explanation (5)
03.01.06 Explanation (6)
a) national security;
b) defence;
c) public security;
d) the prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including the safeguarding against and the prevention of threats to public security;
Further purposes. With your optional consent, Ducati will use your data for marketing purposes, i,.e. to send you promotional newsletters, commercial or advertising communications on the sales and promotional initiatives of Ducati, its sales and service network and its partners, for direct sales, market research and satisfaction surveys, as well as for statistical analyses with data in aggregate and anonymous form. Marketing activities are carried out via e-mail, newsletters, live operator telephone calls, SMS and MMS messages, chats, instant messaging, social networks and conventional mail. We may also be sending invitations to events organised by Ducati or in which Ducati participates. You may indicate your preferred method of contact among those listed above and may refuse to receive promotional communications through any one or all or of the channels of communication mentioned above at any time. With your consent, which is optional, Ducati uses your personal data for profiling activities by collecting information on your preferences, habits, lifestyle, information on your interaction with Ducati, as well as the details of your purchases to create group and individual profiles ("profiling") and, if you have given consent for marketing activities, also sending you personalized promotional communications and offers. For these profiling activities we collect also the following information: information we obtain from comparison between information we have with data generally available to the public, for example social network profiles that you decided to make publicly available; information collected through cookies and other tracking technologies on the Site (please refer to our Cookie Policy, available on the home page of the Site (xxxxx://xxx.xxxxxx.xxx/it/it/home); information collected through data detection systems on your motorcycle - as applicable and only in compliance with the Regulation. Tailored marketing activities are carried out by e-mail (newsletters), telephone, SMS and MMS messages, chats, banners on website, instant messaging, social networks and conventional mail, including invitations to events. During the Test Rides indicated in the following section regarding the Authorisation to Use Your Image, Ducati takes photographs and records videos using film cameras/cameras/video cameras or other similar tools. With your optional consent, Ducati may thus collect personal data about you, such as your image, voice, your experience during the Test Ride (such data ...
Further purposes. Furthermore, personal data may be processed, subject to express consent, for the following purposes (hereinafter "Further company Purposes"): • for the purposes of direct sales of products or services. • for marketing purposes, promotion of activities and presentation of company initiatives. • sending of advertising, information and commercial communications material by company both with automated methods (e.g., e-mail, fax, sms) and with traditional contact methods (telephone, paper mail); • data processing for studies and market research. • carry out interactive commercial communications. Personal data relating to the Further Company Purposes may be communicated and disseminated to third parties with whom ABACO has entered into commercial agreements.
