Common use of General Diligence Efforts Clause in Contracts

General Diligence Efforts. ASTA Medica agrees to use its best efforts to commercialize or cause to be commercialized the Product(s) in the Territory as soon as reasonably plausible, taking into account external conditions (e.g., economic, demographic, war or change in market) which would reasonably be expected to adversely affect commercialization of the Product. As part of such agreement, ASTA Medica shall use best efforts to commercialize, promote, distribute, sell and establish the Product(s) in accordance with the specified list of countries in the Territory in accordance with the development priorities determined by the Alliance Steering Committee as described in section 4.2.1.