Global Branding Strategy. The JCC shall have the right, from time to time during the Term, to implement (and thereafter modify and update) a global branding strategy, including global positioning, for JAK Licensed Products for use in the Field throughout the world (the “Global Branding Strategy”). To the extent the JCC determines to utilize such Global Branding Strategy, each Party shall adhere to the Global Branding Strategy in its Commercialization of the Licensed Product in its territory.
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Samples: Collaboration and License Agreement (Incyte Corp), Collaboration and License Agreement (Incyte Corp)
Global Branding Strategy. The Program 1 JCC shall have the rightright but not the obligation, from time to time during the Term, to implement (and thereafter modify and update) a global branding strategy, including global positioning, for JAK Licensed Products for use in the Field throughout the world positioning (the “Global Branding Strategy”), for the Program 1 Product throughout the world. To the extent the JCC determines to utilize such Global Branding Strategy, each Each Party shall strive to adhere to the Global Branding Strategy in its Commercialization of the Licensed Program 1 Product in its territory. Incyte shall have sole discretion over Global Branding Strategy for the Program 2 Product, [**] Products, and Novel Program Products.
Appears in 2 contracts
Samples: Collaboration and License Agreement (Incyte Corp), Collaboration and License Agreement (Incyte Corp)
Global Branding Strategy. The Program 1 JCC shall have the rightright but not the obligation, from time to time during the Term, to implement (and thereafter modify and update) a global branding strategy, including global positioning, for JAK Licensed Products for use in the Field throughout the world positioning (the “Global Branding Strategy”), for the Program 1 Product throughout the world. To the extent the JCC determines to utilize such Global Branding Strategy, each Each Party shall strive to adhere to the Global Branding Strategy in its Commercialization of the Licensed Program 1 Product in its territory. Incyte shall have sole discretion over Global Branding Strategy for the Program 2 Product, [*] Products, and Novel Program Products.
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