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Common use of Goodwill Associated with Marks Clause in Contracts

Goodwill Associated with Marks. The parties agree that protection of the goodwill associated with their respective Marks and the protection of consumers against trademark confusion are of paramount importance to each of them. Accordingly, the parties covenant not to do anything that would damage the goodwill presently associated with the LVH Trademarks, the RIH Trademarks, the Resorts International Marks or the Resorts Trademarks, as the case may be, and to always cooperate with each other to prevent consumers from being confused as to the source or origin of the goods and services produced and marketed by each of them under their respective Marks.

Appears in 4 contracts

Samples: Joint Marketing Agreement, Joint Marketing Agreement (Colony Resorts LVH Acquisitions LLC), Joint Marketing Agreement (Colony Resorts LVH Acquisitions LLC)

Goodwill Associated with Marks. The parties agree that protection of the goodwill associated with their respective Marks and the protection of consumers against trademark confusion are of paramount importance to each of them. Accordingly, the parties covenant not to do anything that would damage the goodwill presently associated with the LVH TrademarksResorts Marks, the RIH Trademarks, Trademarks and the Resorts International Marks or the Resorts LVH Trademarks, as the case may be, and to always cooperate with each other to prevent consumers from being confused as to the source or origin of the goods and services produced and marketed by each of them under their respective Marks.

Appears in 2 contracts

Samples: Joint Marketing Agreement, Joint Marketing Agreement (Colony Resorts LVH Acquisitions LLC)